{"id":18158,"date":"2016-07-25T17:00:00","date_gmt":"2016-07-25T15:00:00","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=18158"},"modified":"2016-07-25T07:24:09","modified_gmt":"2016-07-25T05:24:09","slug":"camisas-castelar-los-ejecutivos","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/camisas-castelar-los-ejecutivos\/","title":{"rendered":"Camisas Castelar: Los ejecutivos"},"content":{"rendered":"<figure id=\"attachment_18161\" aria-describedby=\"caption-attachment-18161\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18161\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/camisas-castelar-los-ejecutivos\/ejecutivos1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos1.jpg?fit=650%2C891&amp;ssl=1\" data-orig-size=\"650,891\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;El anuncio publicado en el suplemento dominical de &lt;i&gt;La Naci\u00f3n&lt;\/i&gt; del 15 de octubre de 1967 (archivo Pablo Luciano Potenze)&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos1.jpg?fit=650%2C891&amp;ssl=1\" class=\"size-full wp-image-18161\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos1.jpg?resize=650%2C891\" alt=\"El anuncio publicado en el suplemento dominical de La Naci\u00f3n del 15 de octubre de 1967 (archivo Pablo Luciano Potenze)\" width=\"650\" height=\"891\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos1.jpg?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos1.jpg?resize=219%2C300&amp;ssl=1 219w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos1.jpg?resize=314%2C430&amp;ssl=1 314w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-18161\" class=\"wp-caption-text\">El anuncio publicado en el suplemento dominical de <i>La Naci\u00f3n<\/i> del 15 de octubre de 1967 (archivo Pablo Luciano Potenze)<\/figcaption><\/figure>\n<p>El avi\u00f3n siempre pareci\u00f3 ser un s\u00edmbolo de status social, por lo menos hasta que aparecieron las <em>low cost<\/em>. Quiz\u00e1s la realidad no sea tan as\u00ed pero, seg\u00fan me cont\u00f3 alguna vez mi madre, cuando ella era adolescente (a\u00f1os treinta), cuando una recib\u00eda una carta por v\u00eda a\u00e9rea se la mostraba a las amigas para hacerse la importante.<\/p>\n<p>Por eso no es extra\u00f1o un aviso como el que hoy ilustra esta nota, publicado en el suplemento dominical de <em>La Naci\u00f3n<\/em> del 15 de octubre de 1967, y varias veces repetido por aquel entonces en ese y otros medios de comunicaci\u00f3n. El mensaje busca mostrar algo as\u00ed como un superhombre que hace que las cosas ocurran, y qu\u00e9 mejor lugar para decirlo que con un avi\u00f3n de fondo.<\/p>\n<p>Casi al mismo tiempo, Mar\u00eda Elena Walsh, una cantautora ya famosa por su producci\u00f3n para ni\u00f1os, lanz\u00f3 al mercado el disco <i>Juguemos en el mundo<\/i>, con canciones para adultos. Entre ellas hab\u00eda una, denominada <i>Los ejecutivos<\/i> que, con un lenguaje muy distinto, dec\u00eda lo mismo que el aviso, pero el mensaje era completamente distinto. En la primera estrofa hay una definici\u00f3n del mundo, que ocurre en un aeropuerto:<\/p>\n<blockquote><p><em>El mundo nunca ha sido para todo el mundo,<\/em><\/p>\n<p><em>mas hoy al parecer es de un se\u00f1or<\/em><\/p>\n<p><em>que en una escalerita de aeropuerto<\/em><\/p>\n<p><em>cultiva un malet\u00edn, pero ninguna flor.<\/em><\/p><\/blockquote>\n<p>Y m\u00e1s adelante viene el famoso estribillo, donde lo aeron\u00e1utico tiene un papel preponderante:<\/p>\n<blockquote><p><em>\u00a1Ay!, \u00a1qu\u00e9 vivos son los ejecutivos!<\/em><\/p>\n<p><em>qu\u00e9 vivos que son,<\/em><\/p>\n<p><em>del sill\u00f3n al avi\u00f3n,<\/em><\/p>\n<p><em>del avi\u00f3n al sal\u00f3n,<\/em><\/p>\n<p><em>del har\u00e9n al ed\u00e9n<\/em><\/p>\n<p><em>siempre tienen raz\u00f3n<\/em><\/p>\n<p><em>y adem\u00e1s tienen la sart\u00e9n<\/em><\/p>\n<p><em>la sart\u00e9n por el mango<\/em><\/p>\n<p><em>y el mango tambi\u00e9n.<\/em><\/p><\/blockquote>\n<p>La canci\u00f3n completa est\u00e1 <a href=\"https:\/\/www.youtube.com\/watch?v=4avEUH0WQ-I\">aqu\u00ed<\/a>.<\/p>\n<figure id=\"attachment_18163\" aria-describedby=\"caption-attachment-18163\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18163\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/camisas-castelar-los-ejecutivos\/ejecutivos2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos2.jpg?fit=650%2C650&amp;ssl=1\" data-orig-size=\"650,650\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;La tapa del disco &lt;i&gt;Juguemos en el mundo&lt;\/i&gt; de Mar\u00eda Elena Walsh (colecci\u00f3n  Pablo Luciano Potenze)&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos2.jpg?fit=650%2C650&amp;ssl=1\" class=\"size-full wp-image-18163\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos2.jpg?resize=650%2C650\" alt=\"La tapa del disco Juguemos en el mundo de Mar\u00eda Elena Walsh (colecci\u00f3n  Pablo Luciano Potenze)\" width=\"650\" height=\"650\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos2.jpg?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos2.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2016\/07\/ejecutivos2.jpg?resize=430%2C430&amp;ssl=1 430w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-18163\" class=\"wp-caption-text\">La tapa del disco <i>Juguemos en el mundo<\/i> de Mar\u00eda Elena Walsh (colecci\u00f3n Pablo Luciano Potenze)<\/figcaption><\/figure>\n<p>Aqu\u00e9llos no eran a\u00f1os cualesquiera. Culturalmente fueron una edad de oro, que convivi\u00f3 con una inestabilidad pol\u00edtica enloquecida. Las <i>keywords<\/i> no exist\u00edan entonces, pero hoy ser\u00edan Illia, Ongan\u00eda, Per\u00f3n (vivo en Madrid), Universidad, <i>Primera Plana<\/i>, Timerman, golpe e Instituto Di Tella.<\/p>\n<p>Para los spotters nost\u00e1lgicos, la foto fue tomada en la vieja confiter\u00eda de la terraza del Aeroparque.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trazar una analog\u00eda entre una publicidad de camisas y una poes\u00eda costumbrista puede parecer fuera de lugar. Centrarla en una aeronave puede parecer delirante, pero la relaci\u00f3n es total.<\/p>\n","protected":false},"author":3,"featured_media":18160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[18],"class_list":["post-18158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transporte","tag-entre-lineas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Camisas Castelar: Los ejecutivos - Gaceta Aeronautica<\/title>\n<meta name=\"description\" content=\"Una analog\u00eda entre una publicidad de camisas y una poes\u00eda costumbrista puede parecer fuera de lugar. 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Era una nueva profesi\u00f3n aeron\u00e1utica que, como todas, evolucion\u00f3 hasta que, en alg\u00fan momento, se pens\u00f3 que tambi\u00e9n ten\u00edan que\u2026","rel":"","context":"En \u00abTransporte aerocomercial\u00bb","block_context":{"text":"Transporte aerocomercial","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/category\/transporte\/"},"img":{"alt_text":"azafatas","src":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/04\/azafatas-01.jpg?fit=800%2C589&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/04\/azafatas-01.jpg?fit=800%2C589&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/04\/azafatas-01.jpg?fit=800%2C589&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/04\/azafatas-01.jpg?fit=800%2C589&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":14524,"url":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/los-remates-de-hacienda\/","url_meta":{"origin":18158,"position":5},"title":"Los remates de hacienda","author":"Pablo Luciano Potenze","date":"25\/11\/2015","format":false,"excerpt":"Los remates de hacienda son una instituci\u00f3n argentina desde hace mucho tiempo. 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