{"id":18445,"date":"2016-09-19T17:00:39","date_gmt":"2016-09-19T15:00:39","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=18445"},"modified":"2023-01-14T20:36:55","modified_gmt":"2023-01-14T19:36:55","slug":"los-chistes-pan-american","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/los-chistes-pan-american\/","title":{"rendered":"Los chistes de Pan American"},"content":{"rendered":"
\"Publicado
Publicado en La Prensa<\/i> del 24 de mayo de 1956 (colecci\u00f3n Pablo Luciano Potenze).<\/figcaption><\/figure>\n
\n

Pan American, despu\u00e9s de la Segunda Guerra Mundial, se equip\u00f3 como ninguna otra empresa del momento. Es f\u00e1cil de explicar, porque su objetivo era copar el mercado mundial, y hab\u00eda buenos motivos para pensar que eso era posible, al menos en una parte significativa.<\/p>\n

Como ejemplo, en 1945 Panagra ten\u00eda siete vuelos semanales desde Buenos Aires a Estados Unidos y Panair do Brasil otros siete, que lo hac\u00edan con trasbordos.<\/p>\n

\"Publicado
Aparecido en La Prensa<\/i> del 8 de junio de 1956 (colecci\u00f3n Pablo Luciano Potenze).<\/figcaption><\/figure>\n
\n

Terminada la guerra tuvo los mejores aviones norteamericanos del momento, Douglas DC-6 y pronto DC-7, Lockheed Constellation, Boeing Stratocruiser, Convair Liner, que le permit\u00edan llegar a todas partes con muchas frecuencias, que es lo que quiere el pasajero.<\/p>\n

Los aviones de posguerra<\/strong><\/h3>\n

A diferencia de los jets actuales, estas m\u00e1quinas fueron pensadas s\u00f3lo para transportar pasajeros con su equipaje, y no ten\u00edan capacidad de bodega ociosa para encarar con ellos un negocio paralelo de cargas.<\/p>\n

\"Publicado
Publicado en La Prensa<\/i> del 24 de mayo de 1956 (colecci\u00f3n Pablo Luciano Potenze).<\/figcaption><\/figure>\n
\n

Pero la orientaci\u00f3n general era hacia el transporte de pasajeros. En 1950, a\u00f1o en el que Aerol\u00edneas comenz\u00f3 a volar entre Buenos Aires y Nueva York, Pan American ofrec\u00eda por el Atl\u00e1ntico diez vuelos semanales y Panagra, por el Pac\u00edfico a Miami, nueve.<\/p>\n

En esta impresionante oferta no se publicitaba el transporte de carga, aunque resulta claro que hab\u00eda algunos servicios de este tipo que, a veces, trascend\u00edan a los diarios por sus particularidades.<\/p>\n

\"Pan
En el verano de 1956 se desat\u00f3 en la Argentina una epidemia muy importante de poliomielitis, que exigi\u00f3 la importaci\u00f3n de diversos insumos m\u00e9dicos que llegaron al pa\u00eds por v\u00eda a\u00e9rea. En esta foto, publicada en el diario La Prensa<\/i> del 18 de marzo de ese a\u00f1o se puede ver la descarga en Ezeiza de estos elementos desde un C-54 de Pan American en cuya puerta se lee \u201cClipper Cargo\u201d<\/figcaption><\/figure>\n
\n

Promediando la d\u00e9cada entraron en servicio los DC-7, lo que signific\u00f3 que gran parte de la flota de los DC-4 \/ C-54 qued\u00f3 ociosa, y la decisi\u00f3n fue asignarlos al desarrollo del transporte de cargas puras.<\/p>\n

El comienzo de la carga a\u00e9rea pura<\/strong><\/h3>\n

Y as\u00ed fue que en 1956 comenz\u00f3 en Buenos Aires una oferta masiva de carga a\u00e9rea por parte de Pan American, que registr\u00f3 la marca Clipper Cargo, a diferencia de sus vuelos de pasajeros, que eran solamente Clipper.<\/p>\n

Tambi\u00e9n habilit\u00f3 una nueva oficina separada de la tradicional de Diagonal Norte y Esmeralda, donde se atend\u00eda a los clientes de cargas.<\/p>\n

\"Publicado
Publicado en La Prensa<\/i> del 24 de octubre de 1957 (colecci\u00f3n Pablo Luciano Potenze).<\/figcaption><\/figure>\n
\n

Las gran innovaci\u00f3n de esta campa\u00f1a, que fue mundial y que se prolong\u00f3 algunos a\u00f1os, fue que se desarroll\u00f3 sobre una base humor\u00edstica.<\/p>\n

Todos los avisos mostraban un dibujo en el que se ve\u00eda un problema en el transporte de cargas por superficie con la inscripci\u00f3n \u201cHubiera sido mejor enviarlo por Clipper Cargo de la Pan American\u201d. En la parte superior de la vi\u00f1eta se ve\u00eda la silueta de un avi\u00f3n que sobrevolaba la escena.<\/p>\n

\"Pan
Publicado en La Prensa del 20 de mayo de 1956 (colecci\u00f3n Pablo Luciano Potenze).<\/i><\/figcaption><\/figure>\n
\n

Unos a\u00f1os despu\u00e9s llegaron los jets, con sus grandes bodegas, y el transporte de carga a\u00e9rea tuvo un cambio importante, que requiri\u00f3 otros modos de promoci\u00f3n. Pocos a\u00f1os despu\u00e9s aparecieron los jets cargueros puros.<\/p>\n

\"Con
Con la llegada de los jets, el modo de procesar la carga a\u00e9rea cambi\u00f3, porque se privilegiaron las bodegas disponibles de los aviones de pasajeros, pero Pan American pronto tuvo jets cargueros puros volando a Buenos Aires. Publicado en Primera Plana<\/i> del 14 de diciembre de 1965 (colecci\u00f3n Pablo Luciano Potenze).<\/figcaption><\/figure>\n
\n

\u00bfClipper?<\/strong><\/h3>\n

La paradoja sem\u00e1ntica es que los \u201cclippers\u201d originales de la historia fueron grandes buques veleros, dise\u00f1ados para transportar grandes cargas a velocidades muy superiores a las de sus competidores.<\/p>\n

Nunca se distinguieron en el transporte de personas, pero eran una belleza y tuvieron un bien ganado prestigio en la segunda mitad del siglo XIX, que fue lo que hizo que Pan American buscara identificarlos con sus naves a\u00e9reas, que siempre tuvieron el prefijo \u201cclipper\u201d o \u201cjet clipper\u201d delante de su nombre.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

No es habitual que las empresas de aviaci\u00f3n hagan su publicidad sobre la base de chistes gr\u00e1ficos, pero algunos casos hubo y, probablemente, Pan American haya sido la que m\u00e1s hizo en este sentido. El caso del Clipper Cargo, a mediados de los a\u00f1os cincuenta, fue un ejemplo notable.<\/p>\n","protected":false},"author":3,"featured_media":18932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[607,18,685],"class_list":["post-18445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transporte","tag-carga-aerea","tag-entre-lineas","tag-pan-am"],"yoast_head":"\nLos chistes de Pan American - Gaceta Aeronautica<\/title>\n<meta name=\"description\" content=\"No es habitual que las empresas de aviaci\u00f3n hagan publicidad en base de chistes gr\u00e1ficos, pero probablemente, Pan Am haya sido la que m\u00e1s hizo en este sentido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/los-chistes-pan-american\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los chistes de Pan American - 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