{"id":38896,"date":"2021-01-27T16:00:00","date_gmt":"2021-01-27T15:00:00","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=38896"},"modified":"2023-02-07T14:06:23","modified_gmt":"2023-02-07T13:06:23","slug":"63-aos-de-smbolos-de-austral","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/","title":{"rendered":"63 a\u00f1os de s\u00edmbolos de Austral"},"content":{"rendered":"<figure id=\"attachment_38904\" aria-describedby=\"caption-attachment-38904\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38904\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/austral1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/austral1.jpg?fit=800%2C596&amp;ssl=1\" data-orig-size=\"800,596\" data-comments-opened=\"0\" data-image-title=\"austral1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;C-46 con el logo del ping\u00fcino (foto C. Rey, Facebook)&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/austral1.jpg?fit=800%2C596&amp;ssl=1\" class=\"size-full wp-image-38904\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/austral1.jpg?resize=800%2C596&#038;ssl=1\" alt=\"\" width=\"800\" height=\"596\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/austral1.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/austral1.jpg?resize=300%2C224&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/austral1.jpg?resize=768%2C572&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38904\" class=\"wp-caption-text\">C-46 con el logo del ping\u00fcino (foto C. Rey, Facebook)<\/figcaption><\/figure>\n<hr \/>\n<p>A lo largo de su vida Austral cambi\u00f3 varias veces de s\u00edmbolo, y tuvo algunas marcas asociadas que tambi\u00e9n tuvieron sus logotipos e isotipos. Casi siempre fueron im\u00e1genes cuidadas, en las que participaron algunos de los mejores dise\u00f1adores del pa\u00eds pero, a partir de la llegada de Iberia la calidad se fue degradando y, a pesar de que el proceso de nacionalizaci\u00f3n implic\u00f3 la creaci\u00f3n de una nueva imagen empresaria, \u00e9sta fue pensada para Aerol\u00edneas, y Austral qued\u00f3 como el pariente pobre, sin un emblema propio.<\/p>\n<p>Lo primero fue el ping\u00fcino. En realidad, fueron dos ping\u00fcinos, el pintado en el fuselaje y la cola de los aviones, que ten\u00eda la nuca blanca, un pico largo y las alas m\u00e1s bien abajo, y el de la publicidad, que ten\u00eda toda la cabeza y la parte superior del pecho negras y las alas a la altura l\u00f3gica para pensarlas como brazos. La tipograf\u00eda fue simple, aunque quiz\u00e1s un poco pesada para una aerol\u00ednea.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"1140\" data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/63-aos-de-smbolos-de-austral\\\/&quot;,&quot;likes_blog_id&quot;:26943182}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 1140px; height: 172px;\" data-original-width=\"1140\" data-original-height=\"172\" > <div class=\"gallery-group images-1\" style=\"width: 385px; height: 172px;\" data-original-width=\"385\" data-original-height=\"172\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f2-austral-original\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"381\"> <meta itemprop=\"height\" content=\"168\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38905\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F2-Austral-original-e1609291890381.jpg\" data-orig-size=\"200,88\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F2-Austral-original-e1609291890381.jpg?fit=300%2C132&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F2-Austral-original-e1609291890381.jpg?fit=1024%2C450&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F2-Austral-original-e1609291890381.jpg?w=381&#038;h=168&#038;ssl=1\" width=\"381\" height=\"168\" loading=\"lazy\" data-original-width=\"381\" data-original-height=\"168\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Austral logo original.\" style=\"width: 381px; height: 168px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Austral logo original. <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 109px; height: 172px;\" data-original-width=\"109\" data-original-height=\"172\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f3-austral-590226-la-prensa\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"105\"> <meta itemprop=\"height\" content=\"168\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38906\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F3-Austral-590226-La-Prensa-e1609292116783.jpg\" data-orig-size=\"800,1280\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F3-Austral-590226-La-Prensa-e1609292116783.jpg?fit=188%2C300&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F3-Austral-590226-La-Prensa-e1609292116783.jpg?fit=640%2C1024&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F3-Austral-590226-La-Prensa-e1609292116783.jpg?w=105&#038;h=168&#038;ssl=1\" width=\"105\" height=\"168\" loading=\"lazy\" data-original-width=\"105\" data-original-height=\"168\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"La Prensa, 26 de febrero de 1959.\" style=\"width: 105px; height: 168px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> <i>La Prensa<\/i>, 26 de febrero de 1959. <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 254px; height: 172px;\" data-original-width=\"254\" data-original-height=\"172\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f5-pinguinos-varios\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"250\"> <meta itemprop=\"height\" content=\"168\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38908\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F5-Pinguinos-varios-e1609292150798.jpg\" data-orig-size=\"800,538\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F5-Pinguinos-varios-e1609292150798.jpg?fit=300%2C202&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F5-Pinguinos-varios-e1609292150798.jpg?fit=1024%2C689&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F5-Pinguinos-varios-e1609292150798.jpg?w=250&#038;h=168&#038;ssl=1\" width=\"250\" height=\"168\" loading=\"lazy\" data-original-width=\"250\" data-original-height=\"168\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Ping\u00fcinos varios\" style=\"width: 250px; height: 168px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Ping\u00fcinos varios <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 392px; height: 172px;\" data-original-width=\"392\" data-original-height=\"172\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f4-pinguino-pasajero\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"388\"> <meta itemprop=\"height\" content=\"168\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38907\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F4-Pinguino-pasajero-e1609292134359.jpg\" data-orig-size=\"800,346\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F4-Pinguino-pasajero-e1609292134359.jpg?fit=300%2C130&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F4-Pinguino-pasajero-e1609292134359.jpg?fit=1024%2C443&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F4-Pinguino-pasajero-e1609292134359.jpg?w=388&#038;h=168&#038;ssl=1\" width=\"388\" height=\"168\" loading=\"lazy\" data-original-width=\"388\" data-original-height=\"168\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Ping\u00fcino pasajero\" style=\"width: 388px; height: 168px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Ping\u00fcino pasajero <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Austral se fue afianzando en el imaginario como la l\u00ednea del ping\u00fcino, y un d\u00eda de 1959 el ave cobr\u00f3 vida y empez\u00f3 a ser algo m\u00e1s que un s\u00edmbolo est\u00e1tico.<\/p>\n<p>Primero fue un turista, pero despu\u00e9s interpretar\u00eda todos los tipos de pasajeros de la empresa, ser\u00eda un escolar, un turista y un hombre de negocios.<\/p>\n<p>Y tambi\u00e9n un dador de carga y hasta chef de a bordo.<\/p>\n<h2>Los s\u00edmbolos de ALA<\/h2>\n<p>Con independencia de Austral, por lo menos al principio, hubo otra empresa que se llam\u00f3 Aerotransportes Litoral Argentino, que empez\u00f3 a volar basada en Rosario. Originariamente trat\u00f3 de mostrarse con el nombre de Aerolitoral, pero esta designaci\u00f3n compiti\u00f3 con ALA, sus iniciales, y en materia de s\u00edmbolo gr\u00e1fico, tambi\u00e9n hubo cierta confusi\u00f3n.<\/p>\n<p>ALA y Austral empezaron a acercarse en 1961, cuando crearon una empresa que se llam\u00f3, precisamente, ALA y Austral, de la que tambi\u00e9n era accionista Pan American, que vol\u00f3 con tres DC-6B, que tuvieron la caracter\u00edstica de tener pintados en la cola los s\u00edmbolos superpuestos de las dos compa\u00f1\u00edas argentinas. Pero la duraci\u00f3n de esta sociedad fue ef\u00edmera, y no se avanz\u00f3 en la gr\u00e1fica combinada.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"1140\" data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/63-aos-de-smbolos-de-austral\\\/&quot;,&quot;likes_blog_id&quot;:26943182}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 1140px; height: 303px;\" data-original-width=\"1140\" data-original-height=\"303\" > <div class=\"gallery-group images-1\" style=\"width: 407px; height: 303px;\" data-original-width=\"407\" data-original-height=\"303\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f9-logo-ala-gonzalez-ruiz\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"403\"> <meta itemprop=\"height\" content=\"299\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38914\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F9-Logo-ALA-Gonzalez-Ruiz-e1609292517566.jpg\" data-orig-size=\"640,474\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F9-Logo-ALA-Gonzalez-Ruiz-e1609292517566.jpg?fit=300%2C222&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F9-Logo-ALA-Gonzalez-Ruiz-e1609292517566.jpg?fit=640%2C474&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F9-Logo-ALA-Gonzalez-Ruiz-e1609292517566.jpg?w=403&#038;h=299&#038;ssl=1\" width=\"403\" height=\"299\" loading=\"lazy\" data-original-width=\"403\" data-original-height=\"299\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Logo ALA de Gonz\u00e1lez Ruiz\" style=\"width: 403px; height: 299px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Logo ALA de Gonz\u00e1lez Ruiz <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 733px; height: 303px;\" data-original-width=\"733\" data-original-height=\"303\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f7-dc6-ala-y-austral-lv-pfe\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"729\"> <meta itemprop=\"height\" content=\"299\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38912\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F7-DC6-Ala-y-Austral-LV-PFE-e1609292477729.jpg\" data-orig-size=\"800,328\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F7-DC6-Ala-y-Austral-LV-PFE-e1609292477729.jpg?fit=300%2C123&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F7-DC6-Ala-y-Austral-LV-PFE-e1609292477729.jpg?fit=1024%2C420&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F7-DC6-Ala-y-Austral-LV-PFE-e1609292477729.jpg?w=729&#038;h=299&#038;ssl=1\" width=\"729\" height=\"299\" loading=\"lazy\" data-original-width=\"729\" data-original-height=\"299\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"DC6 Ala y Austral LV-PFE (foto: Facebook).\" style=\"width: 729px; height: 299px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> DC6 Ala y Austral LV-PFE (foto: Facebook). <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <div class=\"gallery-row\" style=\"width: 1140px; height: 265px;\" data-original-width=\"1140\" data-original-height=\"265\" > <div class=\"gallery-group images-1\" style=\"width: 984px; height: 265px;\" data-original-width=\"984\" data-original-height=\"265\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f6-ala\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"980\"> <meta itemprop=\"height\" content=\"261\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38911\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F6-ALA-scaled-e1609292456882.jpg\" data-orig-size=\"800,213\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F6-ALA-scaled-e1609292456882.jpg?fit=300%2C80&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F6-ALA-scaled-e1609292456882.jpg?fit=1024%2C273&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F6-ALA-scaled-e1609292456882.jpg?w=980&#038;h=261&#038;ssl=1\" width=\"980\" height=\"261\" loading=\"lazy\" data-original-width=\"980\" data-original-height=\"261\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"ALA\" style=\"width: 980px; height: 261px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> ALA <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 156px; height: 265px;\" data-original-width=\"156\" data-original-height=\"265\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f8-ala-660713-la-prensa\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"152\"> <meta itemprop=\"height\" content=\"261\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38913\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F8-ALA-660713-La-Prensa-e1609292493164.jpg\" data-orig-size=\"800,1374\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F8-ALA-660713-La-Prensa-e1609292493164.jpg?fit=175%2C300&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F8-ALA-660713-La-Prensa-e1609292493164.jpg?fit=596%2C1024&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F8-ALA-660713-La-Prensa-e1609292493164.jpg?w=152&#038;h=261&#038;ssl=1\" width=\"152\" height=\"261\" loading=\"lazy\" data-original-width=\"152\" data-original-height=\"261\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Anuncio ALA en La Prensa.\" style=\"width: 152px; height: 261px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Anuncio ALA en <i>La Prensa<\/i>. <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Volviendo a ALA, el 13 de julio de 1966 la empresa decidi\u00f3 uniformar la cuesti\u00f3n de su s\u00edmbolo, y lanz\u00f3 un concurso para elegir uno nuevo.<\/p>\n<p>La compulsa fue ganada por Guillermo Gonz\u00e1lez Ruiz, que as\u00ed inici\u00f3 su relaci\u00f3n con las empresas a\u00e9reas.<\/p>\n<p>En los a\u00f1os siguientes ALA y Austral fueron, formalmente, empresas independientes, cada cual con sus s\u00edmbolos, aunque ten\u00edan accionistas comunes y estaban asociadas en diversos temas. Los aviones ten\u00edan el mismo esquema, pero en colores diferentes, rojo para Austral y Azul para ALA.<\/p>\n<h2>Austral L\u00edneas A\u00e9reas<\/h2>\n<p>Los a\u00f1os siguientes no aportaron cambios en materia gr\u00e1fica, pero fueron tiempos de lucha pol\u00edtica por la subsistencia de las empresas privadas frente a una ofensiva de quienes quer\u00edan mantener la empresa estatal monop\u00f3lica. No es \u00e9ste el lugar para abundar en detalles, pero fue uno de los momentos m\u00e1s interesantes de la historia de nuestra aviaci\u00f3n comercial, que culmin\u00f3 con la sanci\u00f3n de la ley 19.030, en 1971, que fue una especie de regla del juego para permitir una convivencia dif\u00edcil. La consecuencia de esta ley fue la fusi\u00f3n de ALA y Austral en una sola empresa, que se llam\u00f3 Austral L\u00edneas A\u00e9reas. Seg\u00fan cierta tradici\u00f3n oral, la fusi\u00f3n requiri\u00f3 un acuerdo entre los accionistas que se resolvi\u00f3 de un modo salom\u00f3nico, porque se mantuvo el nombre Austral, que era el m\u00e1s fuerte, pero se defini\u00f3 una f\u00f3rmula cuyas iniciales eran \u201cALA\u201d.<\/p>\n<p>Para ese entonces el estudio de los arquitectos Arnoldo Gaite, Reinaldo J. Leiro y Josefina Rodr\u00edguez Bauz\u00e1, que estaba trabajando con la empresa en temas de mobiliario, propuso hacer un dise\u00f1o empresario completo, que incluy\u00f3 absolutamente todo, gr\u00e1fica, esquema de aeronaves y veh\u00edculos terrestres y dise\u00f1o de oficinas, aunque no uniformes del personal. El resultado fue el trabajo de este tipo m\u00e1s completo de la historia aerocomercial argentina hasta ese momento.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"1140\" data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/63-aos-de-smbolos-de-austral\\\/&quot;,&quot;likes_blog_id&quot;:26943182}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 1140px; height: 196px;\" data-original-width=\"1140\" data-original-height=\"196\" > <div class=\"gallery-group images-1\" style=\"width: 453px; height: 196px;\" data-original-width=\"453\" data-original-height=\"196\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f11-bac111-facebook-2\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"449\"> <meta itemprop=\"height\" content=\"192\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38917\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F11-BAC111-Facebook-2-e1609292856502.jpg\" data-orig-size=\"800,341\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F11-BAC111-Facebook-2-e1609292856502.jpg?fit=300%2C128&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F11-BAC111-Facebook-2-e1609292856502.jpg?fit=800%2C341&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F11-BAC111-Facebook-2-e1609292856502.jpg?w=449&#038;h=192&#038;ssl=1\" width=\"449\" height=\"192\" loading=\"lazy\" data-original-width=\"449\" data-original-height=\"192\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"BAC 111 (Facebook 2)\" style=\"width: 449px; height: 192px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> BAC 111 (Facebook 2) <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 196px; height: 196px;\" data-original-width=\"196\" data-original-height=\"196\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f10-austral-710000\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"192\"> <meta itemprop=\"height\" content=\"192\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38916\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F10-Austral-710000-e1609292841477.jpg\" data-orig-size=\"480,480\" data-comments-opened=\"\" data-image-title=\"F10 &amp;#8211; Austral &amp;#8211; 710000\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F10-Austral-710000-e1609292841477.jpg?fit=300%2C300&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F10-Austral-710000-e1609292841477.jpg?fit=480%2C480&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F10-Austral-710000-e1609292841477.jpg?w=192&#038;h=192&#038;crop=1&#038;ssl=1\" width=\"192\" height=\"192\" loading=\"lazy\" data-original-width=\"192\" data-original-height=\"192\" itemprop=\"http:\/\/schema.org\/image\" title=\"F10 - Austral - 710000\" alt=\"F10 - Austral - 710000\" style=\"width: 192px; height: 192px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 491px; height: 196px;\" data-original-width=\"491\" data-original-height=\"196\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f12-local\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"487\"> <meta itemprop=\"height\" content=\"192\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38918\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F12-Local-scaled-e1609292876549.jpg\" data-orig-size=\"800,315\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F12-Local-scaled-e1609292876549.jpg?fit=300%2C118&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F12-Local-scaled-e1609292876549.jpg?fit=1024%2C404&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F12-Local-scaled-e1609292876549.jpg?w=487&#038;h=192&#038;ssl=1\" width=\"487\" height=\"192\" loading=\"lazy\" data-original-width=\"487\" data-original-height=\"192\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Local de Austral.\" style=\"width: 487px; height: 192px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Local de Austral. <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Una de las particularidades, inspirada en el trabajo de Mary Wells para Braniff que hac\u00eda furor en esos a\u00f1os, fue que no hubo un color de la empresa, sino que se us\u00f3 una paleta variable. En un principio se pens\u00f3 que cada regi\u00f3n estuviera asociada a un color, pero eso result\u00f3 materialmente imposible.<\/p>\n<p>El dise\u00f1o de un modelo tipo de agencia incluy\u00f3 el aspecto interior y exterior, y el mobiliario.<\/p>\n<h2>La \u00faltima propuesta de la empresa privada<\/h2>\n<p>En 1977\/78 Austral estaba pasando por un mal momento, consecuencia de un accidente con varias v\u00edctimas fatales ocurrido en Bariloche y una situaci\u00f3n dif\u00edcil a partir de que nuevamente los gobiernos (peronista primero, militar despu\u00e9s), la quer\u00edan ver desaparecer. Buscando mostrar pujanza, encar\u00f3 cambios importantes, que incluyeron una propuesta de renovaci\u00f3n de flota con aviones DC-9 y un cambio de imagen, entre otras cosas.<\/p>\n<figure id=\"attachment_38920\" aria-describedby=\"caption-attachment-38920\" style=\"width: 189px\" class=\"wp-caption alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38920\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f13-austral-gonzalez-ruiz-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F13-Austral-Gonzalez-Ruiz-2.jpg?fit=189%2C122&amp;ssl=1\" data-orig-size=\"189,122\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Isotipo de Gonz\u00e1lez Ruiz&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F13-Austral-Gonzalez-Ruiz-2.jpg?fit=189%2C122&amp;ssl=1\" class=\"size-full wp-image-38920\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F13-Austral-Gonzalez-Ruiz-2.jpg?resize=189%2C122&#038;ssl=1\" alt=\"\" width=\"189\" height=\"122\" \/><figcaption id=\"caption-attachment-38920\" class=\"wp-caption-text\">Isotipo de Gonz\u00e1lez Ruiz<\/figcaption><\/figure>\n<p>Para el nuevo dise\u00f1o convocaron a Guillermo Gonz\u00e1lez Ruiz, el ganador del concurso de ALA en 1966, Que hizo una propuesta integral, basada en los colores azul y rojo.<\/p>\n<p>El isotipo, que se mantendr\u00eda por m\u00e1s de dos d\u00e9cadas, fue una forma muy fuerte.<\/p>\n<p>La forma se adapt\u00f3 muy bien a los aviones, donde se pint\u00f3 en un formato muy grande.<\/p>\n<figure id=\"attachment_38921\" aria-describedby=\"caption-attachment-38921\" style=\"width: 1968px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38921\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f14-md-80-austal-clasico-n907md-1992\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F14-MD-80-Austal-clasico-N907MD-1992.jpg?fit=1968%2C1354&amp;ssl=1\" data-orig-size=\"1968,1354\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;MD-80  N907MD en 1992 (foto Pablo Luciano Potenze).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F14-MD-80-Austal-clasico-N907MD-1992.jpg?fit=1024%2C705&amp;ssl=1\" class=\"size-full wp-image-38921\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F14-MD-80-Austal-clasico-N907MD-1992.jpg?resize=1140%2C784&#038;ssl=1\" alt=\"\" width=\"1140\" height=\"784\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F14-MD-80-Austal-clasico-N907MD-1992.jpg?w=1968&amp;ssl=1 1968w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F14-MD-80-Austal-clasico-N907MD-1992.jpg?resize=300%2C206&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F14-MD-80-Austal-clasico-N907MD-1992.jpg?resize=1024%2C705&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F14-MD-80-Austal-clasico-N907MD-1992.jpg?resize=768%2C528&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F14-MD-80-Austal-clasico-N907MD-1992.jpg?resize=1536%2C1057&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><figcaption id=\"caption-attachment-38921\" class=\"wp-caption-text\">MD-80 N907MD en 1992 (foto Pablo Luciano Potenze).<\/figcaption><\/figure>\n<hr \/>\n<p>En los Douglas el esquema funcion\u00f3 mejor que en los BAC, porque la posici\u00f3n de la puerta de \u00e9stos hac\u00eda que el s\u00edmbolo se desarmara cuando \u00e9sta se abr\u00eda.<\/p>\n<figure id=\"attachment_38922\" aria-describedby=\"caption-attachment-38922\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38922\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f15-bac111-austral-jor\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F15-BAC111-Austral-Jor.jpg?fit=800%2C534&amp;ssl=1\" data-orig-size=\"800,534\" data-comments-opened=\"0\" data-image-title=\"F15&amp;#8212;BAC111&amp;#8212;Austral-(Jor\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;BAC 111 (foto Jorge L\u00f3pez de Vita).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F15-BAC111-Austral-Jor.jpg?fit=800%2C534&amp;ssl=1\" class=\"size-full wp-image-38922\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F15-BAC111-Austral-Jor.jpg?resize=800%2C534&#038;ssl=1\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F15-BAC111-Austral-Jor.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F15-BAC111-Austral-Jor.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F15-BAC111-Austral-Jor.jpg?resize=768%2C513&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38922\" class=\"wp-caption-text\">BAC 111 (foto Jorge L\u00f3pez de Vita).<\/figcaption><\/figure>\n<hr \/>\n<p>Este dise\u00f1o, por otra parte, marc\u00f3 el fin del ping\u00fcino en la simbolog\u00eda de Austral. Si bien en los primeros tiempos hubo un circulito en la trompa con un ping\u00fcino, muy pronto desapareci\u00f3 para siempre.<\/p>\n<figure id=\"attachment_38923\" aria-describedby=\"caption-attachment-38923\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38923\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f16-bac-111-001000-mo\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F16-BAC-111-001000-Mo.jpg?fit=800%2C533&amp;ssl=1\" data-orig-size=\"800,533\" data-comments-opened=\"0\" data-image-title=\"F16&amp;#8212;BAC-111&amp;#8212;001000&amp;#8212;Mo\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;BAC 111 en el aeropuerto de Mor\u00f3n (foto: Pablo Luciano Potenze).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F16-BAC-111-001000-Mo.jpg?fit=800%2C533&amp;ssl=1\" class=\"size-full wp-image-38923\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F16-BAC-111-001000-Mo.jpg?resize=800%2C533&#038;ssl=1\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F16-BAC-111-001000-Mo.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F16-BAC-111-001000-Mo.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F16-BAC-111-001000-Mo.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38923\" class=\"wp-caption-text\">BAC 111 en el aeropuerto de Mor\u00f3n (foto: Pablo Luciano Potenze).<\/figcaption><\/figure>\n<hr \/>\n<p>El isotipo, protagoniz\u00f3 hasta el tapizado de los primeros Douglas DC-9\/80, cuya tela era una trama hexagonal armada con el motivo.<\/p>\n<figure id=\"attachment_38924\" aria-describedby=\"caption-attachment-38924\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38924\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f17-md80-interior-original-1981\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F17-MD80-Interior-original-1981-e1609342354758.jpg?fit=800%2C543&amp;ssl=1\" data-orig-size=\"800,543\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Interior original de un MD-80 en 1981 (foto Pablo Luciano Potenze).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F17-MD80-Interior-original-1981-e1609342354758.jpg?fit=800%2C543&amp;ssl=1\" class=\"size-full wp-image-38924\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F17-MD80-Interior-original-1981-e1609342354758.jpg?resize=800%2C543&#038;ssl=1\" alt=\"\" width=\"800\" height=\"543\" \/><figcaption id=\"caption-attachment-38924\" class=\"wp-caption-text\">Interior original de un MD-80 en 1981 (foto Pablo Luciano Potenze).<\/figcaption><\/figure>\n<hr \/>\n<p>Donde hubo algunas contradicciones de dise\u00f1o fue en la palabra Austral. En los aviones estuvo pintada de color negro, con una tipograf\u00eda muy parecida a la del s\u00edmbolo.<\/p>\n<p>Pero la combinaci\u00f3n de colores del dise\u00f1o era de dos campos, uno rojo y otro azul, separados por una peque\u00f1a l\u00ednea blanca. Imposible de materializar en lugares chicos, como una papeler\u00eda, y el mismo avi\u00f3n. Para salvar el problema se ide\u00f3 un fondo rojo y azul, en el que se recort\u00f3 la palabra en blanco, con la misma tipograf\u00eda.<\/p>\n<p>La propuesta no funcion\u00f3 nunca del todo bien, ya que la l\u00ednea blanca central ocupaba parte de las letras (sobre todo la \u201cA\u201d y la \u201cR\u201d) generando algo de confusi\u00f3n, sobre todo cuando hab\u00eda que imprimirla en blanco y negro con la calidad gr\u00e1fica de los diarios de la \u00e9poca.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"1140\" data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/63-aos-de-smbolos-de-austral\\\/&quot;,&quot;likes_blog_id&quot;:26943182}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 1140px; height: 78px;\" data-original-width=\"1140\" data-original-height=\"78\" > <div class=\"gallery-group images-1\" style=\"width: 385px; height: 78px;\" data-original-width=\"385\" data-original-height=\"78\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f20-logo-bw\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"381\"> <meta itemprop=\"height\" content=\"74\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38927\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F20-Logo-BW-e1609342551855.jpg\" data-orig-size=\"800,156\" data-comments-opened=\"\" data-image-title=\"F20 &amp;#8211; Logo B&amp;#038;W\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F20-Logo-BW-e1609342551855.jpg?fit=300%2C59&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F20-Logo-BW-e1609342551855.jpg?fit=1024%2C200&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F20-Logo-BW-e1609342551855.jpg?w=381&#038;h=74&#038;ssl=1\" width=\"381\" height=\"74\" loading=\"lazy\" data-original-width=\"381\" data-original-height=\"74\" itemprop=\"http:\/\/schema.org\/image\" title=\"F20 - Logo B&amp;W\" alt=\"En blanco y negro.\" style=\"width: 381px; height: 74px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> En blanco y negro. <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 444px; height: 78px;\" data-original-width=\"444\" data-original-height=\"78\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f18-austral-780827-la-nacion\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"440\"> <meta itemprop=\"height\" content=\"74\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38925\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F18-Austral-780827-La-Nacion-e1609342483787.jpg\" data-orig-size=\"800,135\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F18-Austral-780827-La-Nacion-e1609342483787.jpg?fit=300%2C51&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F18-Austral-780827-La-Nacion-e1609342483787.jpg?fit=1024%2C173&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F18-Austral-780827-La-Nacion-e1609342483787.jpg?w=440&#038;h=74&#038;ssl=1\" width=\"440\" height=\"74\" loading=\"lazy\" data-original-width=\"440\" data-original-height=\"74\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Logo en color negro\" style=\"width: 440px; height: 74px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Logo en color negro <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 311px; height: 78px;\" data-original-width=\"311\" data-original-height=\"78\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f19-austral-790100-gonzalez-ruiz\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"307\"> <meta itemprop=\"height\" content=\"74\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38926\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/f19-Austral-790100-Gonzalez-Ruiz-e1609342569510.jpg\" data-orig-size=\"800,194\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/f19-Austral-790100-Gonzalez-Ruiz-e1609342569510.jpg?fit=300%2C73&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/f19-Austral-790100-Gonzalez-Ruiz-e1609342569510.jpg?fit=1024%2C249&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/f19-Austral-790100-Gonzalez-Ruiz-e1609342569510.jpg?w=307&#038;h=74&#038;ssl=1\" width=\"307\" height=\"74\" loading=\"lazy\" data-original-width=\"307\" data-original-height=\"74\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"En los colores de la empresa.\" style=\"width: 307px; height: 74px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> En los colores de la empresa. <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>No obstante esto, la imagen de la empresa peg\u00f3 tan bien en el p\u00fablico que \u00e9sta se dio el lujo de imprimirla invertida y hacer una campa\u00f1a destacando que por m\u00e1s vueltas que se dieran, el pasajero reconoc\u00eda igual a la empresa (ver <a title=\"Texto de Pablo Luciano Potenze\" href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=653\" target=\"_blank\" rel=\"noopener\">Austral L\u00edneas A\u00e9reas: No hay vuelta que darle<\/a>).<\/p>\n<figure id=\"attachment_38929\" aria-describedby=\"caption-attachment-38929\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38929\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f21-cartel-austral-en-avenida-9-de-julio-1995\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F21-Cartel-Austral-en-avenida-9-de-Julio-1995-e1609342674456.jpg?fit=800%2C596&amp;ssl=1\" data-orig-size=\"800,596\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Cartel Austral en avenida 9 de Julio, 1995 (foto: Pablo Luciano Potenze).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F21-Cartel-Austral-en-avenida-9-de-Julio-1995-e1609342674456.jpg?fit=1024%2C763&amp;ssl=1\" class=\"size-full wp-image-38929\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F21-Cartel-Austral-en-avenida-9-de-Julio-1995-e1609342674456.jpg?resize=800%2C596&#038;ssl=1\" alt=\"\" width=\"800\" height=\"596\" \/><figcaption id=\"caption-attachment-38929\" class=\"wp-caption-text\">Cartel Austral en avenida 9 de Julio, 1995 (foto: Pablo Luciano Potenze).<\/figcaption><\/figure>\n<hr \/>\n<h2>Las variaciones de Iberia y Marsans<\/h2>\n<figure id=\"attachment_38930\" aria-describedby=\"caption-attachment-38930\" style=\"width: 350px\" class=\"wp-caption alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38930\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f22-austral-iberia\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F22-Austral-Iberia-e1609342774568.jpg?fit=350%2C192&amp;ssl=1\" data-orig-size=\"350,192\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Logo en la \u00e9poca de Iberia.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F22-Austral-Iberia-e1609342774568.jpg?fit=350%2C192&amp;ssl=1\" class=\"size-full wp-image-38930\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F22-Austral-Iberia-e1609342774568.jpg?resize=350%2C192&#038;ssl=1\" alt=\"\" width=\"350\" height=\"192\" \/><figcaption id=\"caption-attachment-38930\" class=\"wp-caption-text\">Logo en la \u00e9poca de Iberia.<\/figcaption><\/figure>\n<p>Iberia, en un primer momento, no toc\u00f3 la imagen de Austral, pero en 1994\/95 ide\u00f3 un esquema \u00fanico para todo el grupo, que se aplic\u00f3 a las m\u00e1quinas de Iberia, Aerol\u00edneas Argentinas, Austral, Air Patagonia, Austral Express y Viasa. Se salv\u00f3 Binter.<\/p>\n<p>La idea era muy sencilla, usar el esquema de Iberia en las aeronaves, con un esquema de colores distinto para cada empresa, y pintar en la cola el s\u00edmbolo de cada una. Con respecto al nombre de cada compa\u00f1\u00eda tampoco se innov\u00f3 mucho, se us\u00f3 la tipograf\u00eda de Iberia, que por imposici\u00f3n del modelo aparec\u00eda calada en un fondo de color.<\/p>\n<p>El problema apareci\u00f3 en la cola de los aviones, porque en el costado derecho el s\u00edmbolo debi\u00f3 pintarse al rev\u00e9s.<\/p>\n<figure id=\"attachment_38931\" aria-describedby=\"caption-attachment-38931\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38931\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f23-md-80-austral-dic\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F23-MD-80-Austral-dic.jpg?fit=800%2C533&amp;ssl=1\" data-orig-size=\"800,533\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;MD-80 LV-WGM en DIC1995 (foto: Pablo Luciano Potenze).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F23-MD-80-Austral-dic.jpg?fit=800%2C533&amp;ssl=1\" class=\"size-full wp-image-38931\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F23-MD-80-Austral-dic.jpg?resize=800%2C533&#038;ssl=1\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F23-MD-80-Austral-dic.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F23-MD-80-Austral-dic.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F23-MD-80-Austral-dic.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38931\" class=\"wp-caption-text\">MD-80 LV-WGM en DIC1995 (foto: Pablo Luciano Potenze).<\/figcaption><\/figure>\n<hr \/>\n<p>En 2001 lleg\u00f3 Marsans a hacerse cargo de la compa\u00f1\u00eda y trat\u00f3, en la medida de sus posibilidades, de separarse de la imagen de Iberia, para lo que fue pintando los aviones de blanco, sin mayores detalles, manteniendo la tipograf\u00eda anterior en los t\u00edtulos.<\/p>\n<p>La idea era que Austral desapareciera y que solo quedara Aerol\u00edneas Argentinas, y lo primero que desapareci\u00f3 fue el s\u00edmbolo dise\u00f1ado veintis\u00e9is a\u00f1os antes por Guillermo Gonz\u00e1lez Ruiz, que se dej\u00f3 de usar, pintando en la cola de los aviones el c\u00f3ndor de Aerol\u00edneas Argentinas.<\/p>\n<figure id=\"attachment_38932\" aria-describedby=\"caption-attachment-38932\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38932\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f24-b737-200-austral\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F24-B737-200-Austral-.jpg?fit=800%2C533&amp;ssl=1\" data-orig-size=\"800,533\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;B737-200 LV-ZXV de Austral en DIC2004 (foto Pablo Luciano Potenze).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F24-B737-200-Austral-.jpg?fit=800%2C533&amp;ssl=1\" class=\"size-full wp-image-38932\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F24-B737-200-Austral-.jpg?resize=800%2C533&#038;ssl=1\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F24-B737-200-Austral-.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F24-B737-200-Austral-.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F24-B737-200-Austral-.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38932\" class=\"wp-caption-text\">B737-200 LV-ZXV de Austral en DIC2004 (foto Pablo Luciano Potenze).<\/figcaption><\/figure>\n<hr \/>\n<p>Pero el proyecto fracas\u00f3, y Austral sigui\u00f3 existiendo y, por lo tanto, era necesario dotarla de un s\u00edmbolo propio, aunque s\u00f3lo fuera para pintar la cola de los aviones. As\u00ed naci\u00f3 la \u00faltima versi\u00f3n conocida del isotipo de la empresa que, seg\u00fan de qu\u00e9 lado se lo viera, pod\u00eda ser \u201cAU\u201d o \u201cUA\u201d.<\/p>\n<figure id=\"attachment_38933\" aria-describedby=\"caption-attachment-38933\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38933\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f25-a\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F25-a.jpg?fit=800%2C533&amp;ssl=1\" data-orig-size=\"800,533\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;(foto Pablo Luciano Potenze).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F25-a.jpg?fit=800%2C533&amp;ssl=1\" class=\"wp-image-38933 size-full\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F25-a.jpg?resize=800%2C533&#038;ssl=1\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F25-a.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F25-a.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F25-a.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38933\" class=\"wp-caption-text\">El isotipo que, seg\u00fan de qu\u00e9 lado se lo viera, pod\u00eda ser \u201cAU\u201d o \u201cUA\u201d (foto Pablo Luciano Potenze).<\/figcaption><\/figure>\n<hr \/>\n<p>Pero, con todas sus limitaciones, \u00e9ste fue el \u00faltimo s\u00edmbolo propio de la que alguna vez fuera la empresa del ping\u00fcino.<\/p>\n<p>Despu\u00e9s, en 2008, vino la nacionalizaci\u00f3n que, con toda la raz\u00f3n del mundo, se propuso crear una imagen fuerte, que acabara con el caos de los a\u00f1os anteriores, que permit\u00eda que en ese momento los aviones del grupo estuvieran volando con no menos de cinco esquemas diferentes.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38934\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f26-austral-2010\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F26-Austral-2010.jpg?fit=250%2C91&amp;ssl=1\" data-orig-size=\"250,91\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Isotipo de la \u00e9poca reestatizaci\u00f3n.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F26-Austral-2010.jpg?fit=250%2C91&amp;ssl=1\" class=\"wp-image-38934 size-full\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F26-Austral-2010.jpg?resize=250%2C91&#038;ssl=1\" alt=\"\" width=\"250\" height=\"91\" \/>Isotipo de la \u00e9poca reestatizaci\u00f3n.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Durante la gesti\u00f3n privada hist\u00f3rica de Austral el dise\u00f1o de la imagen siempre estuvo a cargo de estudios de dise\u00f1o argentinos pero la nueva empresa p\u00fablica prefiri\u00f3 contratar para eso los servicios del estudio internacional FutureBrand.<\/p>\n<p>El resultado fue un trabajo a la medida de Aerol\u00edneas Argentinas (ya se pensaba en la unificaci\u00f3n) en el que se incorpor\u00f3 a Austral como variante.<\/p>\n<p>El c\u00f3ndor, en una versi\u00f3n menos estilizada que cualquiera de las anteriores, volvi\u00f3 a ser el s\u00edmbolo de Austral, pero con la extra\u00f1a particularidad de que en los aviones se ve un c\u00f3ndor fragmentado, insinuado en la l\u00ednea del esquema de los aviones, al punto que hay que conocer bien la figura para darse cuenta de que el C\u00f3ndor est\u00e1 all\u00ed. La diferencia entre las aeronaves de ambas empresas fueron algunos vivos rojos que se agregaron para los de Austral.<\/p>\n<figure id=\"attachment_38935\" aria-describedby=\"caption-attachment-38935\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38935\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f27-dscf6690a\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F27-DSCF6690a.jpg?fit=800%2C533&amp;ssl=1\" data-orig-size=\"800,533\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;\u00daltimo esquema de Austral (foto Pablo Luciano Potenze).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F27-DSCF6690a.jpg?fit=800%2C533&amp;ssl=1\" class=\"size-full wp-image-38935\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F27-DSCF6690a.jpg?resize=800%2C533&#038;ssl=1\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F27-DSCF6690a.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F27-DSCF6690a.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F27-DSCF6690a.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38935\" class=\"wp-caption-text\">\u00daltimo esquema de Austral (foto Pablo Luciano Potenze).<\/figcaption><\/figure>\n<hr \/>\n<h2>Lagos del Sur, Sol Jet e Inter Austral<\/h2>\n<p>En el entorno de 1970 Austral cre\u00f3 dos empresas controladas que se hicieron cargo del proyecto tur\u00edstico del grupo: Lagos del Sur y Sol Jet.<\/p>\n<p>Lagos del Sur, que ten\u00eda un perfil de operadora inmobiliaria, fue la menos conocida, pero tuvo sus s\u00edmbolos bien definidos, incluyendo una imagen con un ping\u00fcino.<\/p>\n<p>Sol Jet, que era una empresa de viajes y turismo, fue muy conocida por el p\u00fablico, ya que estuvo permanentemente en contacto con los pasajeros brindando servicios de todo tipo.<\/p>\n<p>Su primera simbolog\u00eda naci\u00f3 con el dise\u00f1o gr\u00e1fico que hizo el estudio Gaite, Leiro y Rodr\u00edguez Bauz\u00e1 para Austral L\u00edneas A\u00e9reas en 1971<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"1140\" data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/63-aos-de-smbolos-de-austral\\\/&quot;,&quot;likes_blog_id&quot;:26943182}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 1140px; height: 187px;\" data-original-width=\"1140\" data-original-height=\"187\" > <div class=\"gallery-group images-1\" style=\"width: 210px; height: 187px;\" data-original-width=\"210\" data-original-height=\"187\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f29-sol-jet-721228-la-nacion\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"206\"> <meta itemprop=\"height\" content=\"183\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38938\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F29-Sol-Jet-721228-La-Nacion-e1609344134931.jpg\" data-orig-size=\"480,427\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F29-Sol-Jet-721228-La-Nacion-e1609344134931.jpg?fit=300%2C267&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F29-Sol-Jet-721228-La-Nacion-e1609344134931.jpg?fit=480%2C427&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F29-Sol-Jet-721228-La-Nacion-e1609344134931.jpg?w=206&#038;h=183&#038;ssl=1\" width=\"206\" height=\"183\" loading=\"lazy\" data-original-width=\"206\" data-original-height=\"183\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Anuncio de Sol Jet en La Naci\u00f3n.\" style=\"width: 206px; height: 183px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Anuncio de Sol Jet en <i>La Naci\u00f3n<\/i>. <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 930px; height: 187px;\" data-original-width=\"930\" data-original-height=\"187\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f28-lagos-del-sur-740714-la-nacion\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"926\"> <meta itemprop=\"height\" content=\"183\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38937\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F28-Lagos-del-Sur-740714-La-Nacion-e1609344119274.jpg\" data-orig-size=\"480,95\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F28-Lagos-del-Sur-740714-La-Nacion-e1609344119274.jpg?fit=300%2C60&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F28-Lagos-del-Sur-740714-La-Nacion-e1609344119274.jpg?fit=1024%2C203&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F28-Lagos-del-Sur-740714-La-Nacion-e1609344119274.jpg?w=926&#038;h=183&#038;ssl=1\" width=\"926\" height=\"183\" loading=\"lazy\" data-original-width=\"926\" data-original-height=\"183\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Lagos del Sur: anuncio en La Naci\u00f3n.\" style=\"width: 926px; height: 183px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Lagos del Sur: anuncio en <i>La Naci\u00f3n<\/i>. <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <div class=\"gallery-row\" style=\"width: 1140px; height: 242px;\" data-original-width=\"1140\" data-original-height=\"242\" > <div class=\"gallery-group images-1\" style=\"width: 535px; height: 242px;\" data-original-width=\"535\" data-original-height=\"242\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f30-sol-jet\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"531\"> <meta itemprop=\"height\" content=\"238\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38939\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F30-Sol-Jet.jpg\" data-orig-size=\"927,416\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F30-Sol-Jet.jpg?fit=300%2C135&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F30-Sol-Jet.jpg?fit=927%2C416&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F30-Sol-Jet.jpg?w=531&#038;h=238&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F30-Sol-Jet.jpg?w=927&amp;ssl=1 927w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F30-Sol-Jet.jpg?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F30-Sol-Jet.jpg?resize=768%2C345&amp;ssl=1 768w\" width=\"531\" height=\"238\" loading=\"lazy\" data-original-width=\"531\" data-original-height=\"238\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Anuncio de Sol Jet en colores.\" style=\"width: 531px; height: 238px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Anuncio de Sol Jet en colores. <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 605px; height: 242px;\" data-original-width=\"605\" data-original-height=\"242\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f31-inter-austral\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"601\"> <meta itemprop=\"height\" content=\"238\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"38940\" data-orig-file=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F31-Inter-Austral-e1609344255344.jpg\" data-orig-size=\"480,190\" data-comments-opened=\"\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F31-Inter-Austral-e1609344255344.jpg?fit=300%2C119&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F31-Inter-Austral-e1609344255344.jpg?fit=480%2C190&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F31-Inter-Austral-e1609344255344.jpg?w=601&#038;h=238&#038;ssl=1\" width=\"601\" height=\"238\" loading=\"lazy\" data-original-width=\"601\" data-original-height=\"238\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Isotipo de Inter Austral.\" style=\"width: 601px; height: 238px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Isotipo de Inter Austral. <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Cuando en 1978 se cambi\u00f3 la imagen de Austral, tambi\u00e9n se modific\u00f3 la de esta empresa, adoptando una nueva tipograf\u00eda partida por la mitad, al igual que la original elegida para Austral, con los mismos problemas.<\/p>\n<p>Durante la gesti\u00f3n de Iberia vol\u00f3 con base en C\u00f3rdoba Inter Austral, un operador de vuelos locales que no dur\u00f3 mucho tiempo, pero que tuvo su propio logotipo.<\/p>\n<h2>El logo trucho<\/h2>\n<p>Durante 1979 Maradona jugaba en Argentinos Juniors patrocinado por Austral. Por eso, su camiseta se diferenciaba de la del resto del equipo por tener un peque\u00f1o logo de la compa\u00f1\u00eda, y tambi\u00e9n ten\u00eda otro en el pantal\u00f3n y una gorrita.<\/p>\n<p>Hoy cualquier fan\u00e1tico despistado tiene la posibilidad de comprar en las tiendas online, una camiseta como la de su \u00eddolo, pero va a tener que fijarse muy bien, porque la mayor parte de la oferta tiene bordado un logo parecido al de Austral de aquellos tiempos, pero con otra tipograf\u00eda.<\/p>\n<figure id=\"attachment_38936\" aria-describedby=\"caption-attachment-38936\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38936\" data-permalink=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/63-aos-de-smbolos-de-austral\/f32-camiseta-trucha-a\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F32-Camiseta-trucha-a.jpg?fit=800%2C660&amp;ssl=1\" data-orig-size=\"800,660\" data-comments-opened=\"0\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Camiseta con el logo equivocado (foto Mercado Libre).&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F32-Camiseta-trucha-a.jpg?fit=800%2C660&amp;ssl=1\" class=\"size-full wp-image-38936\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F32-Camiseta-trucha-a.jpg?resize=800%2C660&#038;ssl=1\" alt=\"\" width=\"800\" height=\"660\" srcset=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F32-Camiseta-trucha-a.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F32-Camiseta-trucha-a.jpg?resize=300%2C248&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/01\/F32-Camiseta-trucha-a.jpg?resize=768%2C634&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-38936\" class=\"wp-caption-text\">Camiseta con el logo equivocado (foto Mercado Libre).<\/figcaption><\/figure>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>A lo largo de su vida Austral cambi\u00f3 varias veces de s\u00edmbolo, y tuvo algunas marcas asociadas que tambi\u00e9n tuvieron sus logotipos e isotipos. Casi siempre fueron im\u00e1genes cuidadas, en las que participaron algunos de los mejores dise\u00f1adores.<\/p>\n","protected":false},"author":3,"featured_media":38902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[153,18],"class_list":["post-38896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transporte","tag-austral-lineas-aereas","tag-entre-lineas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>63 a\u00f1os de s\u00edmbolos de Austral - Gaceta Aeronautica<\/title>\n<meta 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