{"id":39448,"date":"2021-02-17T12:00:00","date_gmt":"2021-02-17T11:00:00","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=39448"},"modified":"2021-02-04T16:27:52","modified_gmt":"2021-02-04T15:27:52","slug":"lapa","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/lapa\/","title":{"rendered":"LAPA: La errata"},"content":{"rendered":"
\"\"
Tapa de la revista Alturas<\/i> dedicada a la inauguraci\u00f3n de los vuelos a Atlanta.<\/figcaption><\/figure>\n

La inauguraci\u00f3n de los vuelos de LAPA a Atlanta estuvo acompa\u00f1ada de la esperable publicidad, lo que incluy\u00f3 una edici\u00f3n de la revista de a bordo de la empresa dedicada al tema.<\/p>\n

Pero a esa edici\u00f3n le falt\u00f3 una letra, y por eso hubo que hacerla nuevamente con esa letra.<\/p>\n

LAPA fue una empresa que combinaba impulsos personales con planes largamente preparados. Los vuelos a Atlanta fueron una combinaci\u00f3n de ambas cosas, porque la decisi\u00f3n de hacer esos vuelos se tom\u00f3 en 1992, cuando la empresa, con dos SAAB SF-340 volaba solamente a C\u00f3rdoba, Villa Gesell y Colonia. En ese momento se present\u00f3 el pedido ante las autoridades nacionales para volar a Atlanta.<\/p>\n

Despu\u00e9s vino la decisi\u00f3n de salir a competir con la alica\u00edda Aerol\u00edneas Argentinas administrada por Iberia, y llegaron los Boeing 737\/200, con sus tarifas revolucionarias. M\u00e1s adelante vendr\u00eda la incorporaci\u00f3n de los 737\/700 y el paso siguiente fue llevar a la realidad los vuelos a Atlanta solicitados a la autoridad siete a\u00f1os antes.<\/p>\n

\"\"
Sticker que reparti\u00f3 LAPA cuando comenzaron los vuelos a Atlanta. Si se mira en detalle, el avi\u00f3n est\u00e1 con los flaps y los slats totalmente extendidos, se\u00f1al de que la foto se tom\u00f3 en un aterrizaje y la borraron las ruedas.<\/figcaption><\/figure>\n

La campa\u00f1a de lanzamiento de los vuelos incluy\u00f3 todos los elementos cl\u00e1sicos del merchandising usuales en esos tiempos, una presentaci\u00f3n el avi\u00f3n a la prensa en Aeroparque y avisos en los diarios. El detalle m\u00e1s significativo del nuevo servicio era el precio, 299 pesos por tramo. Eran los tiempos del uno a uno.<\/p>\n

\"\"
Aviso de presentaci\u00f3n de los vuelos, publicado el 4 de agosto de 1999. Hubo varios muy parecidos en diversos medios.<\/figcaption><\/figure>\n

El vuelo inaugural fue el 17 de agosto de 1999, y la revista que se repart\u00eda a los pasajeros en los vuelos de LAPA, llamada Alturas<\/i>, dedic\u00f3 la tapa y buena parte del contenido de su n\u00famero de ese mes a los nuevos servicios internacionales. El art\u00edculo principal sobre el tema debi\u00f3 haberse llamado \u201cUnited States by LAPA<\/em>\u201d, pero uno de esos demonios que siempre acechan en los fr\u00edos rincones de las imprentas meti\u00f3 la cola y sac\u00f3 una \u201cs\u201d. El t\u00edtulo impreso fue \u201cUnited State by LAPA<\/em>\u201d.<\/p>\n

\"\"
El t\u00edtulo equivocado de la primera versi\u00f3n.<\/figcaption><\/figure>\n

Era una letra\u2026 Pr\u00e1cticamente nada en t\u00e9rminos de una revista de 64 p\u00e1ginas, pero era el t\u00edtulo del principal art\u00edculo de la edici\u00f3n.<\/p>\n

No pod\u00eda quedar as\u00ed, por lo que se tom\u00f3 la decisi\u00f3n de hacer todo nuevamente.<\/p>\n

Hubo algunos cambios, porque ahora el art\u00edculo fue biling\u00fce, lo que requiri\u00f3 modificar algo la diagramaci\u00f3n y, adicionalmente, el mensaje del presidente de la compa\u00f1\u00eda, en la portada, tambi\u00e9n se tradujo al ingl\u00e9s. El resto, fue id\u00e9ntico, pero se us\u00f3 un papel de mayor gramaje, por lo que la segunda edici\u00f3n es m\u00e1s pesada y m\u00e1s gruesa.<\/p>\n

\"\"
El t\u00edtulo modificado en la segunda edici\u00f3n. Para que la edici\u00f3n fuera biling\u00fce, se modific\u00f3 la diagramaci\u00f3n, fundamentalmente achicando las figuras.<\/figcaption><\/figure>\n
\n","protected":false},"excerpt":{"rendered":"

La inauguraci\u00f3n de los vuelos de LAPA a Atlanta estuvo acompa\u00f1ada de la esperable publicidad, lo que incluy\u00f3 una edici\u00f3n de la revista de a bordo de la empresa dedicada al tema. Pero a esa edici\u00f3n le falt\u00f3 una letra, y por eso hubo que hacerla nuevamente con la letra faltante.<\/p>\n","protected":false},"author":3,"featured_media":39450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[281,18,578],"class_list":["post-39448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transporte","tag-boeing-767","tag-entre-lineas","tag-lapa"],"yoast_head":"\nLAPA: La errata - Gaceta Aeronautica<\/title>\n<meta name=\"description\" content=\"La historia aerocomercial a trav\u00e9s de la publicidad: El inicio de las operaciones de LAPA a Atlanta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/lapa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAPA: La errata - 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Estaba incorporando a su flota dom\u00e9stica los primeros Boeing 737\/700, hac\u00eda charters y vuelos internos con dos Boeing 757 y, a mediados de agosto, inaugurar\u00eda su primer servicio de largo alcance, a Atlanta.","rel":"","context":"En \u00abTransporte aerocomercial\u00bb","block_context":{"text":"Transporte aerocomercial","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/category\/transporte\/"},"img":{"alt_text":"LAPA","src":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/06\/LAPA-01.jpg?fit=1024%2C610&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/06\/LAPA-01.jpg?fit=1024%2C610&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/06\/LAPA-01.jpg?fit=1024%2C610&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/06\/LAPA-01.jpg?fit=1024%2C610&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":41406,"url":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/lapa-1-2-la-construccion-de-una-aerolinea\/","url_meta":{"origin":39448,"position":1},"title":"LAPA (1\/2): La construcci\u00f3n de una aerol\u00ednea","author":"Pablo Luciano Potenze","date":"19\/05\/2021","format":false,"excerpt":"Aunque nacida en 1976, LAPA fue un s\u00edmbolo de la aviaci\u00f3n de los a\u00f1os noventa, con sus virtudes y sus defectos. Fundamentalmente fue una empresa que se anim\u00f3 a plantear que las cosas pod\u00edan hacerse de otro modo y, cosa rara, lo hizo con el dinero de sus due\u00f1os.","rel":"","context":"En \u00abTransporte aerocomercial\u00bb","block_context":{"text":"Transporte aerocomercial","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/category\/transporte\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/05\/lapa1-01.jpg?fit=800%2C533&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/05\/lapa1-01.jpg?fit=800%2C533&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/05\/lapa1-01.jpg?fit=800%2C533&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/05\/lapa1-01.jpg?fit=800%2C533&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":41408,"url":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/lapa-2-2-la-destruccion-de-una-aerolinea\/","url_meta":{"origin":39448,"position":2},"title":"LAPA (2\/2): La destrucci\u00f3n de una aerol\u00ednea","author":"Pablo Luciano Potenze","date":"21\/05\/2021","format":false,"excerpt":"Aunque nacida en 1976, LAPA se anim\u00f3 a plantear que las cosas pod\u00edan hacerse de otro modo y creci\u00f3 compitiendo de igual a igual con la ultraprotegida Aerol\u00edneas Argentinas de esos a\u00f1os y con otras empresas privadas locales. Lleg\u00f3 a ser un s\u00edmbolo de la aviaci\u00f3n argentina de los a\u00f1os\u2026","rel":"","context":"En \u00abTransporte aerocomercial\u00bb","block_context":{"text":"Transporte aerocomercial","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/category\/transporte\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/05\/lapa2-01.jpg?fit=800%2C494&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/05\/lapa2-01.jpg?fit=800%2C494&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/05\/lapa2-01.jpg?fit=800%2C494&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2021\/05\/lapa2-01.jpg?fit=800%2C494&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":47872,"url":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/lapa-antigua-charla-con-gustavo-andres-deutsch\/","url_meta":{"origin":39448,"position":3},"title":"LAPA: Antigua charla con Gustavo Andr\u00e9s Deutsch","author":"Pablo Luciano Potenze","date":"14\/11\/2022","format":false,"excerpt":"Esta charla con el CEO de LAPA ocurri\u00f3 el 5 de mayo de 1997 en sus oficinas de la avenida Santa Fe, en Buenos Aires. 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En ese proceso se produjo un movimiento nacional a favor de la supervivencia de la otrora empresa estatal, cuyo lema m\u00e1s fuerte fue \u201cSalvemos a Aerol\u00edneas Argentinas\u201d que logr\u00f3 salvarla,\u2026","rel":"","context":"En \u00abTransporte aerocomercial\u00bb","block_context":{"text":"Transporte aerocomercial","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/category\/transporte\/"},"img":{"alt_text":"LAPA, el pariente pobre","src":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2025\/05\/pobre-01.jpg?fit=800%2C441&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2025\/05\/pobre-01.jpg?fit=800%2C441&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2025\/05\/pobre-01.jpg?fit=800%2C441&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2025\/05\/pobre-01.jpg?fit=800%2C441&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":29717,"url":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/destruyamos-la-fuente-de-trabajo\/","url_meta":{"origin":39448,"position":5},"title":"Destruyamos la fuente de trabajo","author":"Pablo Luciano Potenze","date":"01\/10\/2018","format":false,"excerpt":"En LAPA llegaron a trabajar simult\u00e1neamente algo m\u00e1s de mil personas. En su momento fue la segunda fuente de trabajo aeron\u00e1utico del pa\u00eds, detr\u00e1s del grupo Iberia, que controlaba a Aerol\u00edneas Argentinas y Austral. 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