{"id":41174,"date":"2021-05-24T12:00:41","date_gmt":"2021-05-24T10:00:41","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=41174"},"modified":"2021-05-23T02:28:33","modified_gmt":"2021-05-23T00:28:33","slug":"airbus-esta-feliz","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/airbus-esta-feliz\/","title":{"rendered":"Airbus est\u00e1 feliz"},"content":{"rendered":"
\"\"
Beluga sonriente, un dise\u00f1o elegido por los empleados, es la expresi\u00f3n de la felicidad de Airbus (foto Airbus).<\/figcaption><\/figure>\n

Si abrimos la p\u00e1gina web de Airbus y le pedimos que busque la palabra \u201chappy\u201d, encontraremos que hay m\u00e1s de 250 apariciones de ese vocablo. Es un buen \u00edndice de que tenemos una empresa feliz o, por lo menos, que destaca el tema de la felicidad.<\/p>\n

Para reforzar la idea, la misma p\u00e1gina nos cuenta que en 2019 la firma pidi\u00f3 a sus empleados que seleccionaran un esquema para el BelugaXL entre seis propuestas y se impuso, con un 40% de los votos, la imagen de Beluga sonriente, una verdadera expresi\u00f3n de la felicidad que se vive en la empresa.<\/p>\n

La felicidad como comod\u00edn<\/strong><\/p>\n

Si analizamos caso por caso para conocer el origen de esa felicidad, encontraremos que un peque\u00f1o porcentaje del uso de la palabra est\u00e1 referido a cosas como desear felices aniversarios o fiestas a sus amigos, colegas, clientes y proveedores, o con la discutible (lo digo por experiencia) y repetida frase que asegura que la empresa estar\u00e1 feliz contestando las preguntas que se le hagan. Tambi\u00e9n hay minireportajes a empleados de la empresa que, m\u00e1s de una vez, declaran ser felices con su trabajo.<\/p>\n

Pero donde m\u00e1s se usa la palabra es en el \u00e1rea de noticias, fundamentalmente en referencia a la entrega de aeronaves a sus clientes o a alg\u00fan logro de la empresa. La palabra siempre est\u00e1 en boca de directores y gerentes, y en citas encomilladas con frases de este tipo. A continuaci\u00f3n, algunos ejemplos:<\/p>\n

\"\"
Muchas veces, cuando se hace entrega de un avi\u00f3n a un cliente, se hace un peque\u00f1o acto en el que los funcionarios de Airbus, sistem\u00e1ticamente, dicen que est\u00e1n felices. En este caso, se trata del ejemplar n\u00famero 200 salido de las instalaciones de la compa\u00f1\u00eda en China, en diciembre de 2014 (foto Airbus).<\/figcaption><\/figure>\n

\u201cAirbus is very happy to celebrate this important milestone\u2026\u201d<\/em><\/p>\n

\u201cWe\u2019re happy that everything is mature and \u2018up-to-speed\u2019\u2026\u201d\u00a0<\/em><\/p>\n

\u201cWe\u2019re very happy if the plasma water purifiers can make such a meaningful difference in the lives of youth in Kenya…\u201d<\/em><\/p>\n

\u201cWe are still incredibly happy with the only artificial intelligence mission to take place on the space station\u2026\u201d<\/em><\/p>\n

\u00a0\u201cWe at Airbus are very happy we won this hotly-contested\u00a0.\u201d<\/em><\/p>\n

\u201cWe are very happy that Norwegian has selected the A321LR,\u201d<\/em><\/p>\n

\u201cWe are extremely happy that Turkish Airlines has renewed its confidence in the A321neo.\u201d<\/em><\/p>\n

\u201cWe are extremely happy Wizz Air has confirmed its confidence in our A320 Family.\u201d\u00a0<\/em><\/p>\n

\u201cSo we are very happy with the way we\u2019re positioned today.\u201d<\/em><\/p>\n

Tambi\u00e9n los clientes tienen sus momentos de felicidad:<\/p>\n

\u201cChina Airlines is happy to be receiving the 100th A350 XWB,\u201d said Nuan-shuan Ho, Chairman of China Airlines.\u201d\u00a0<\/em><\/p>\n

\u201cWe are happy to offer our passengers the most modern and comfortable cabins.\u201d<\/em><\/p>\n

\u201cWe are happy to be investing in the Airbus A321neo aircraft.\u201d<\/em><\/p>\n

\u201cWe are very happy to take delivery of this 50th A330.\u201d<\/em><\/p>\n

\u00a0\u201cWe are very happy to receive our company\u2019s ever first aircraft, an A320 equipped with fuel-saving Sharklets.\u201d<\/em><\/p>\n

\"\"
Entrega del cent\u00e9simo A-350 a China Airlines. Un buen motivo para expresar felicidad (foto Airbus).<\/figcaption><\/figure>\n

La verdad que se esconde detr\u00e1s de estas declaraciones es que no hay mucho que decir en circunstancias de este tipo. Airbus entrega centenares de aeronaves y afines todos los a\u00f1os e inaugura instalaciones de todo tipo y termina siendo inevitable que los actos y los discursos terminen siendo iguales, y hasta aburridos.<\/p>\n

Para las gerencias de relaciones p\u00fablicas y prensa es un buen modo de mostrar lo que hace la compa\u00f1\u00eda y, como los clientes siempre son distintos, aunque reciban aviones id\u00e9nticos, poco importa que los discursos y los actos sean casi iguales entre s\u00ed. Aparentemente el sistema funciona, porque se siguen vendiendo sus productos.<\/p>\n

Boeing tambi\u00e9n est\u00e1 feliz, aunque menos, porque s\u00f3lo hay unas cien entradas con la palabra happy en su p\u00e1gina de internet, con un uso muy parecido al de Airbus.<\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Si abrimos la p\u00e1gina web de Airbus y le pedimos que busque la palabra \u201chappy\u201d, encontraremos que hay m\u00e1s de 250 apariciones de ese vocablo. Es un buen \u00edndice de que tenemos una empresa feliz o, por lo menos, que destaca el tema de la felicidad.<\/p>\n","protected":false},"author":3,"featured_media":41295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,3],"tags":[69,18],"class_list":["post-41174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-transporte","tag-airbus","tag-entre-lineas"],"yoast_head":"\nAirbus est\u00e1 feliz - Gaceta Aeronautica<\/title>\n<meta name=\"description\" content=\"Si abrimos la p\u00e1gina web de Airbus y le pedimos que busque la palabra \u201chappy\u201d, encontraremos que hay m\u00e1s de 250 apariciones de ese vocablo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/airbus-esta-feliz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbus est\u00e1 feliz - 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