video<\/a>), y estuvo completada por otras piezas f\u00edlmicas y gr\u00e1ficas.![\"Air](\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/01\/AF-02.jpg?resize=1024%2C709&ssl=1\")
<\/p>\nComo todo mensaje publicitario de esta magnitud, su gestaci\u00f3n fue complicada. Eran tiempos de minimalismo en la publicidad a\u00e9rea, y Air France se meti\u00f3 de lleno en \u00e9l, pero con un mensaje caluroso, donde el avi\u00f3n es omnipresente, pero casi sin verse por el peque\u00f1o tama\u00f1o de sus im\u00e1genes.![\"Air](\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/01\/AF-03.jpg?resize=1024%2C691&ssl=1\")
<\/p>\n
Seg\u00fan sus autores, en la campa\u00f1a hay una representaci\u00f3n del placer de volar por Air France, muy diferente de las im\u00e1genes publicitarias tradicionales.![\"\"](\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/01\/AF-04.jpg?resize=1024%2C689&ssl=1\")
<\/p>\n
El mensaje es c\u00e1lido y c\u00f3mplice con el pasajero. La idea es que la peque\u00f1a imagen del avi\u00f3n permite a la empresa apropiarse de los valores que el pasajero tiene en el coraz\u00f3n, proximidad, apertura, eficacia, saber vivir y placer. Mucho placer.![\"\"](\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/01\/AF-05.jpg?resize=1024%2C691&ssl=1\")
<\/p>\n
En ese momento Air France sostuvo que este mensaje es la consecuencia de su preocupaci\u00f3n por las tendencias contempor\u00e1neas, que la han llevado a simbolizar una visi\u00f3n del goce y el arte de viajar colocando en el centro de su preocupaci\u00f3n a un cliente que tambi\u00e9n quiere hacer de sus viajes momentos de vida hechos de peque\u00f1os y grandes placeres.![\"\"](\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2023\/01\/AF-06.jpg?resize=1024%2C677&ssl=1\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
El glamour, la sensualidad, la belleza y el esp\u00edritu franc\u00e9s (sea lo que sea) son una parte importante de la publicidad de Air France desde hace mucho tiempo, lo que se presenta con mensajes muy bien estudiados.<\/p>\n","protected":false},"author":3,"featured_media":48545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[293,18],"class_list":["post-48490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transporte","tag-air-france","tag-entre-lineas"],"yoast_head":"\n
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La obsesiva preocupaci\u00f3n por la seguridad, o la proliferaci\u00f3n de las aerol\u00edneas de bajo coste, sin duda han cambiado la percepci\u00f3n que ten\u00edamos de los viajes a\u00e9reos. 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