{"id":49010,"date":"2023-03-09T12:00:25","date_gmt":"2023-03-09T11:00:25","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=49010"},"modified":"2023-03-04T18:57:08","modified_gmt":"2023-03-04T17:57:08","slug":"que-es-braniff","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/que-es-braniff\/","title":{"rendered":"Qu\u00e9 es Braniff"},"content":{"rendered":"

Presentar una nueva l\u00ednea a\u00e9rea al p\u00fablico argentino de mediados del siglo pasado era una tarea bastante habitual, porque vinieron muchas, pero no muy f\u00e1cil, sobre todo en las rutas americanas y a Estados Unidos, porque desde hac\u00eda m\u00e1s de veinte a\u00f1os estaban bien establecidas Pan American y Panagra.<\/p>\n

Braniff, como absolutamente todas las cosas norteamericanas, lleg\u00f3 a la Argentina con el apoyo de la diplomacia norteamericana, que consigui\u00f3 la autorizaci\u00f3n para operar aqu\u00ed al mismo tiempo que Aerol\u00edneas Argentinas luchaba con la negativa de los Estados Unidos para entrar a ese pa\u00eds. La empresa local lo consigui\u00f3 antes, pero debi\u00f3 batallar por a\u00f1os, mientras que para los Braniff el tr\u00e1mite fue m\u00e1s sencillo (ver Aerol\u00edneas Argentinas, cuando no era Aerol\u00edneas Argentinas<\/a><\/strong>).<\/p>\n

Llegado el momento de presentarla al p\u00fablico, Braniff ten\u00eda un nombre (un apellido, en verdad), que no dec\u00eda nada, y esa particularidad fue la base de una campa\u00f1a publicitaria en los diarios que se preguntaba si Braniff era algo para comer o para beber.<\/p>\n

\"Braniff\"
El aviso t\u00edpico de presentaci\u00f3n, con la pregunta \u00bfQu\u00e9 es Braniff? Y diversas propuestas, pero en todos el mismo mensaje sobre una compa\u00f1\u00eda s\u00f3lida, con 22 a\u00f1os de experiencia que llegaba a la Argentina.<\/figcaption><\/figure>\n
\n

La respuesta era inmediata: se trataba de una nueva l\u00ednea a\u00e9rea, pero solamente nueva entre nosotros, porque pod\u00eda aquilatar veintid\u00f3s a\u00f1os de existencia, una extensa red dentro de Estados Unidos (algo que no ten\u00edan ni Panagra ni Pan American, (ver Toda la pol\u00edtica aerocomercial norteamericana en un diminuto pie de p\u00e1gina<\/a><\/strong>), un excelente record de seguridad y una flota moderna, cuyo avi\u00f3n estrella era el DC-6.<\/p>\n

Los vuelos de Braniff llegaban a Houston, otra cosa rara, porque hasta ese entonces \u00a0Pan American y Aerol\u00edneas Argentinas volaban a Nueva York y Panagra a Miami, destinos hist\u00f3ricos de los pasajeros que viajaban a ese pa\u00eds, mientras que la ciudad texana era pr\u00e1cticamente desconocida, pero el hub de Braniff estaba all\u00ed, una ciudad en el centro del pa\u00eds desde donde se pod\u00eda volar a todas partes de modo bastante directo.<\/p>\n

\"Braniff\"
El 31 de mayo de 1950 Braniff acompa\u00f1\u00f3 su primer vuelo a la Argentina con este aviso, donde presentaba una alternativa novedosa. Algunas cosas no parec\u00edan muy bien estudiadas, porque en el mapa San Pablo est\u00e1 al norte de R\u00edo, pero la cartograf\u00eda norteamericana es as\u00ed.<\/figcaption><\/figure>\n
\n

Muy poco despu\u00e9s de empezar a operar en el pa\u00eds, en julio de 1950, Braniff se convirti\u00f3 en proveedor de servicios a\u00e9reos de la Fundaci\u00f3n de Ayuda Social Mar\u00eda Eva Duarte de Per\u00f3n, fletando un Douglas DC-6 para llevar ayuda humanitaria a Colombia, donde hab\u00eda ocurrido un importante terremoto. En la misma m\u00e1quina viajaron adem\u00e1s doce delegados argentinos.<\/p>\n

Por \u00faltimo, y al igual que otras empresas extranjeras, la norteamericana hizo publicidad de la Argentina en otros pa\u00edses, buscando traer turistas extranjeros a nuestro pa\u00eds.<\/p>\n

\"\"
Publicidad de Argentina realizada por Braniff (imagen: archivo).<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Presentar una nueva l\u00ednea a\u00e9rea al p\u00fablico argentino de mediados del siglo pasado era una tarea bastante habitual, porque vinieron muchas, pero no muy f\u00e1cil, sobre todo en las rutas americanas y a Estados Unidos, porque desde hac\u00eda m\u00e1s de veinte a\u00f1os estaban bien establecidas Pan American y Panagra.<\/p>\n","protected":false},"author":3,"featured_media":49017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[703,18],"class_list":["post-49010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transporte","tag-braniff","tag-entre-lineas"],"yoast_head":"\nQu\u00e9 es Braniff - 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