{"id":5280,"date":"2002-05-24T05:00:00","date_gmt":"2002-05-24T03:00:00","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=5280"},"modified":"2015-10-06T23:30:35","modified_gmt":"2015-10-06T21:30:35","slug":"el-marketing-de-dassault-y-embraer","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/el-marketing-de-dassault-y-embraer\/","title":{"rendered":"El marketing de Dassault y Embraer"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" height=\"469\" width=\"650\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2013\/05\/N04-4-20-2013_004-650x469.jpg?resize=650%2C469\" alt=\"\" \/><\/p>\n<p>La organizaci\u00f3n del CRUZEX 2002 emiti\u00f3 algunos requisitos ciertamente particulares a las fuerzas a\u00e9reas invitadas, destac\u00e1ndose especialmente el expreso pedido de participar con aeronaves de la <strong>familia Mirage<\/strong>. Esta instancia pone en evidencia la operaci\u00f3n de marketing encarada por Dassault y Embraer en lo que respecta al ejercicio, apreciaci\u00f3n que cobra a\u00fan mayor relevancia entendiendo que la l\u00f3gica indicaba que tanto la FACh como la FAA podr\u00edan haber participado con otros sistemas de armas tal vez m\u00e1s adecuados a las circunstancias, debido especialmente a su capacidad tecnol\u00f3gica (F-5 Tigre III y A\/OA-4AR Fighting Hawk, respectivamente). Para dar algo m\u00e1s de sustento al mencionado esfuerzo de marketing, recogimos versiones que indicaban que Dassault habr\u00eda aportado buena parte del dinero demandado por las operaciones a\u00e9reas; aunque debemos aclarar que esta informaci\u00f3n no ha sido obtenida de fuentes \u00aboficiales\u00bb.<\/p>\n<p>Cualquiera haya sido la intenci\u00f3n o la realidad, existe una frase c\u00e9lebre en este rubro que reza \u00abbusiness are business\u00bb, y el binomio empresario Dassault\/Embraer tiene mucho que promocionar su <strong>Mirage 2000-5 BR<\/strong>, propuesto recientemente a la FAB y que cuenta con buenas chances de adjudicarse el contrato de US $ 700 millones previsto para el programa FX (ver \u201cConsorcio Mirage 2000BR\u201d m\u00e1s abajo). Por eso, no pas\u00f3 desapercibida la presencia de la plana mayor de Embraer durante el \u00abVIP Day\u00bb. Sus principales ejecutivos llegaron hasta Canoas abordo del EMB-120 Brasilia de la compa\u00f1\u00eda, con la firme intenci\u00f3n de promocionar ante los altos oficiales de la FAB la brillante actuaci\u00f3n de los Mirage 2000-5F del Adl\u2019A durante el ejercicio, destacando adem\u00e1s que la versi\u00f3n ofrecida para el programa FX tendr\u00e1 performances a\u00fan superiores trat\u00e1ndose de aviones nuevos y no de una \u00abmodernizaci\u00f3n parcial\u00bb de versiones anteriores del modelo, como los que intervinieron en el CRUZEX 2002.<\/p>\n<p><img data-recalc-dims=\"1\" height=\"434\" width=\"650\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2013\/05\/N04-4-20-2013_021-650x434.jpg?resize=650%2C434\" alt=\"\" \/><\/p>\n<p>Y el trabajo parece haber rendido frutos ya que durante la entrevista que brindaron a los medios de prensa los comandantes de las fuerzas participantes, sonaron enf\u00e1ticamente los conceptos del Comandante de Aeron\u00e1utica de la FAB, Teniente Brigadier del Aire Carlos de Almeida Baptista, quien acerca del desempe\u00f1o de los Dash 5 del Adl\u2019A destac\u00f3 \u201c&#8230;est\u00e1n abatiendo a mis aviones [de la FAB] a 50 millas de distancia&#8230;\u201d, anticipando adem\u00e1s que la performance alcanzada por ese modelo durante el ejercicio puede tener influencias decisivas a la hora de seleccionar el ganador del programa FX de la fuerza.<\/p>\n<h3>Consorcio Mirage 2000BR<\/h3>\n<p>Durante FIDAE 2002 qued\u00f3 establecido jur\u00eddicamente el <strong>\u00abConsorcio Mirage 2000BR\u00bb<\/strong>, integrado por Dassault Aviation, Snecma Moteurs, Thales Airborne Systems y Embraer, quienes se encuentran trabajando en una serie de adecuaciones implementadas a partir del modelo Mirage 2000 Mk.2, desarrollando una nueva versi\u00f3n denominada Mirage 2000BR ajustada espec\u00edficamente a los requerimientos de la FAB. Embraer se encargar\u00e1 de la coordinaci\u00f3n entre las empresas del consorcio y la promoci\u00f3n del modelo en Latinoam\u00e9rica, participando tambi\u00e9n en pedidos proveniente del resto del mundo. Y contar\u00e1 con absoluta libertad para desarrollar su modelo \u00abexclusivo\u00bb, autonom\u00eda respaldada mediante la transferencia de laboratorios para ingenier\u00eda del software por parte de los socios franceses. El acuerdo incluye el acceso irrestricto a los c\u00f3digos fuente del sistema de armas, permitiendo la adaptaci\u00f3n de la aeronave a nuevos armamentos y equipos que sean requeridos durante el ciclo de vida operativa. El desarrollo y los ensayos para el Mirage 2000BR ser\u00e1n conducidos conjuntamente tanto en la nueva planta de Embraer en Gavi\u00e3o Peixoto (San Pablo) como en Francia.<\/p>\n<hr \/>\n<p><strong>Reconocimientos<\/strong>: G. Sentis (enviado especial a Canoas), J. Flores Jr., A. Fontoura y J. M. Barrag\u00e1n colaboraron en la elaboraci\u00f3n de este informe, que se public\u00f3 inicialmente en <strong>Vuelo Rasante<\/strong>.<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>La organizaci\u00f3n del CRUZEX 2002 emiti\u00f3 algunos requisitos ciertamente particulares a las fuerzas a\u00e9reas invitadas, destac\u00e1ndose especialmente el expreso pedido de participar con aeronaves de la familia Mirage. Esta instancia pone en evidencia la operaci\u00f3n de marketing encarada por Dassault y Embraer en lo que respecta al ejercicio, apreciaci\u00f3n que cobra a\u00fan mayor relevancia entendiendo [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":5286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4],"tags":[12,31,37,65],"class_list":["post-5280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-defensa-seguridad","tag-aeromilitaria-argentina","tag-argex","tag-cruzex-2002","tag-dassault-mirage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El marketing de Dassault y Embraer - Gaceta Aeronautica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/el-marketing-de-dassault-y-embraer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing de Dassault y Embraer - Gaceta Aeronautica\" \/>\n<meta property=\"og:description\" content=\"La organizaci\u00f3n del CRUZEX 2002 emiti\u00f3 algunos requisitos ciertamente particulares a las fuerzas a\u00e9reas invitadas, destac\u00e1ndose especialmente el expreso pedido de participar con aeronaves de la familia Mirage. Esta instancia pone en evidencia la operaci\u00f3n de marketing encarada por Dassault y Embraer en lo que respecta al ejercicio, apreciaci\u00f3n que cobra a\u00fan mayor relevancia entendiendo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/el-marketing-de-dassault-y-embraer\/\" \/>\n<meta property=\"og:site_name\" content=\"Gaceta Aeronautica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Gaceta-Aeronautica-116866231657967\/\" \/>\n<meta property=\"article:published_time\" content=\"2002-05-24T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-06T21:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-101\/wp-content\/uploads\/2013\/05\/N04-4-20-2013_004-650x469.jpg?fit=650%2C469&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"469\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Acerbi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gacetaeronautic\" \/>\n<meta name=\"twitter:site\" content=\"@gacetaeronautic\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Acerbi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/el-marketing-de-dassault-y-embraer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/el-marketing-de-dassault-y-embraer\\\/\"},\"author\":{\"name\":\"Guillermo Acerbi\",\"@id\":\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/#\\\/schema\\\/person\\\/52dd330c4d4da52407675137e03d69e3\"},\"headline\":\"El marketing de Dassault y Embraer\",\"datePublished\":\"2002-05-24T03:00:00+00:00\",\"dateModified\":\"2015-10-06T21:30:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/el-marketing-de-dassault-y-embraer\\\/\"},\"wordCount\":639,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/el-marketing-de-dassault-y-embraer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/N04-4-20-2013_004-650x469.jpg?fit=650%2C469&ssl=1\",\"keywords\":[\"Aeromilitaria Argentina\",\"ARGEX\",\"Cruzex 2002\",\"Dassault Mirage\"],\"articleSection\":[\"Defensa y seguridad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/el-marketing-de-dassault-y-embraer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/el-marketing-de-dassault-y-embraer\\\/\",\"url\":\"https:\\\/\\\/www.gacetaeronautica.com\\\/gaceta\\\/wp-101\\\/el-marketing-de-dassault-y-embraer\\\/\",\"name\":\"El marketing de Dassault y Embraer - 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