{"id":54657,"date":"2024-11-21T12:00:48","date_gmt":"2024-11-21T11:00:48","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=54657"},"modified":"2024-11-21T17:36:33","modified_gmt":"2024-11-21T16:36:33","slug":"aviacion-lisergica","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/aviacion-lisergica\/","title":{"rendered":"Aviaci\u00f3n lis\u00e9rgica"},"content":{"rendered":"
\"\"
Los tres cuadros en su ubicaci\u00f3n actual dentro del Museo (imagen PLP).<\/em><\/figcaption><\/figure>\n
\n

Recorriendo la colecci\u00f3n propia del Museo de Arte Moderno de Buenos Aires (una visita recomendable), bajo la catalogaci\u00f3n de \u201cArgentina lis\u00e9rgica\u201d encontr\u00e9 tres afiches de Aerol\u00edneas Argentinas, realizados en 1968.<\/p>\n

Era la \u00e9poca del pop art, en sus m\u00faltiples versiones, herv\u00eda en Buenos Aires y su santuario en el Instituto Di Tella, en la calle Florida al 900, donde se desarroll\u00f3 una corriente art\u00edstica que lleg\u00f3 a todos los rincones del pa\u00eds, con creadores como Marta Minuj\u00edn, Dalila Puzzovio, Nacha Guevara, Iris Scacceri, Edgardo Gim\u00e9nez y muchos m\u00e1s.<\/p>\n

Argentina Lis\u00e9rgica<\/em> fue una exposici\u00f3n que se hizo en el Museo entre el 12 de octubre de 2013 y el 7 de junio de 2015 con obras de la colecci\u00f3n del Museo de aqu\u00e9lla \u00e9poca, que fue registrada en un libro publicado por la instituci\u00f3n en esa oportunidad, que puede verse de modo digital (ver: Argentina Lis\u00e9rgica<\/a>).<\/p>\n

\"\"
Tapa del libro Argentina lis\u00e9rgica (imagen Museo de Arte Moderno).<\/em><\/figcaption><\/figure>\n
\n

Las nuevas tendencias art\u00edsticas llegaron r\u00e1pidamente a la publicidad, y no es de extra\u00f1ar que Aerol\u00edneas Argentinas haya participado de la movida, aunque lo hizo de modo poco estruendoso.<\/p>\n

Oscar Smoge fue un artista de esa \u00e9poca, que se especializ\u00f3 en obras gr\u00e1ficas, sobre todo publicitarias. Much\u00edsimas de sus creaciones ilustraron anuncios de Industrias Kaiser Argentina, la Jamoner\u00eda de Vieytes, la presentaci\u00f3n de Roberto Carlos en Mau Mau, tapas de la revista Crisis,<\/em> etc\u00e9tera.<\/p>\n

\"\"
Los afiches de Oscar Smoge en exhibici\u00f3n (imagen Museo de Arte Moderno).<\/em><\/figcaption><\/figure>\n
\n

Los tres posters a que hacemos referencia est\u00e1n pensados para promocionar destinos (Argentina, Am\u00e9rica Latina y Estados Unidos), y las ilustraciones tratan de mostrar las posibilidades de esos lugares. Con ojos actuales, ver\u00edamos que son pol\u00edticamente incorrectos, porque hay una corrida de toros y una alusi\u00f3n a la caza de ciervos en nuestro pa\u00eds. Hoy est\u00e1 prohibido transportar trofeos de caza en los vuelos de Aerol\u00edneas.<\/p>\n

Rebuscando, tambi\u00e9n en el Museo, encontr\u00e9 un cuarto poster, de Smoge para la transportadora estatal, que no est\u00e1 en exposici\u00f3n pero que tiene una \u00edntima relaci\u00f3n con los anteriores. Esta vez promocionando a la Argentina y referido a la conquista, otro tema que ahora no pasar\u00eda una censura de correcci\u00f3n pol\u00edtica.<\/p>\n

\"\"
El \u00faltimo poster de Aerol\u00edneas de la colecci\u00f3n del museo (imagen Museo de Arte Moderno).<\/em><\/figcaption><\/figure>\n
\n

Y revolviendo mis archivos localic\u00e9 algunas otras piezas de gr\u00e1fica publicitaria de aqu\u00e9llos inigualables a\u00f1os sesenta del siglo pasado, que reconocen la huella de la \u201cArgentina lis\u00e9rgica\u201d.<\/p>\n

\"\"
<
Publicidades de Aerol\u00edneas Argentinas de los a\u00f1os sesenta con la impronta de la Argentina lis\u00e9rgica.<\/em><\/figcaption><\/figure>\n
\n

\u00bfY la competencia? Una b\u00fasqueda en la publicidad de ALA y Austral de esa \u00e9poca nos trae tambi\u00e9n una campa\u00f1a con la huella lis\u00e9rgica, esta vez con m\u00e1s influencia de la pel\u00edcula de los Beatles El submarino amarillo<\/em>, cuyo autor, es el mismo Oscar Smoge.<\/p>\n

\"\"
Publicidad de ALA y Austral de 1969, tambi\u00e9n dise\u00f1ada por Oscar Smoge.<\/em><\/figcaption><\/figure>\n
\n

Como complemento, adjuntamos, una publicidad de IKA-Renault de aqu\u00e9llos a\u00f1os, vinculada con Aerol\u00edneas, que analizamos en otro momento, pero en tono pol\u00edtico: Ladrillos de la argentinidad<\/a><\/strong><\/em>.<\/p>\n

Una \u00faltima cuesti\u00f3n relacionada con la preparaci\u00f3n de esta nota. Para confirmar el tema del transporte de los trofeos de caza, llam\u00e9 al call center de Aerol\u00edneas (5199 3555) para hacer la consulta. Antes de contestarme, me preguntaron mi n\u00famero de documento y mi fecha de nacimiento. Es rid\u00edculo.<\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Recorriendo la colecci\u00f3n propia del Museo de Arte Moderno de Buenos Aires, bajo la catalogaci\u00f3n de \u201cArgentina lis\u00e9rgica\u201d encontr\u00e9 tres afiches de Aerol\u00edneas Argentinas, realizados en 1968.<\/p>\n","protected":false},"author":3,"featured_media":54662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[40,153],"class_list":["post-54657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transporte","tag-aerolineas-argentinas","tag-austral-lineas-aereas"],"yoast_head":"\nAviaci\u00f3n lis\u00e9rgica - Gaceta Aeronautica<\/title>\n<meta name=\"description\" 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