{"id":58837,"date":"2026-07-06T17:00:19","date_gmt":"2026-07-06T15:00:19","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/?p=58837"},"modified":"2026-07-04T20:52:23","modified_gmt":"2026-07-04T18:52:23","slug":"flybondi-2016-2026","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-101\/flybondi-2016-2026\/","title":{"rendered":"Flybondi (2016-2026)"},"content":{"rendered":"

 <\/p>\n

Despu\u00e9s de una larga y dolorosa enfermedad, Flybondi nos abandon\u00f3. La recordaremos por el esp\u00edritu alegre de sus primeros tiempos, el maltrato permanente a los pasajeros, que fue parte de su estilo y la falta de seriedad de sus a\u00f1os finales, que dejaron un tendal de damnificados de los que nadie se har\u00e1 cargo. Tambi\u00e9n recordaremos a la autoridad aeron\u00e1utica pusil\u00e1nime que permiti\u00f3 que todo esto ocurriera.<\/p>\n

Naci\u00f3 en la Argentina en junio de 2016, aunque su gestaci\u00f3n se hizo fuera del pa\u00eds. Poco despu\u00e9s, en septiembre volvi\u00f3 a nacer como FB L\u00edneas A\u00e9reas, con el mismo socio principal. Al final de la historia, la aerol\u00ednea que conocimos como Flybondi, en realidad se llamaba FB L\u00edneas A\u00e9reas. Cosas de las empresas de estos tiempos.<\/p>\n

Trece a\u00f1os despu\u00e9s de la desaparici\u00f3n de LAPA, Flybondi \u2014junto con otras\u2014 volvi\u00f3 a plantear el concepto de low cost en el mercado argentino, y lo hizo con una campa\u00f1a de comunicaci\u00f3n muy interesante, resaltando el lema \u201cla libertad de volar\u201d que estuvo pintado en todos sus aviones y sugiriendo que hab\u00eda venido para poner el avi\u00f3n al alcance de todos.<\/p>\n

\"\"
Mientras que la tradici\u00f3n aeron\u00e1utica siempre se esforz\u00f3 por mostrar pasajeros glamorosos, Flybondi trat\u00f3 de mostrar en su publicidad que la empresa estaba para todos los pasajeros.<\/em><\/figcaption><\/figure>\n
\n

Y el modo de lograr este objetivo, obviamente, fue el precio y la financiaci\u00f3n, que siempre estuvo en el primer plano de la publicidad empresaria.<\/p>\n

\"\"
Publicidades basadas en el precio y la financiaci\u00f3n.<\/em><\/figcaption><\/figure>\n
\n

Los vuelos, con un \u00fanico avi\u00f3n y base en C\u00f3rdoba porque El Palomar no estaba autorizado, comenzaron el 26 de enero de 2018. El p\u00fablico, como ocurre siempre, acept\u00f3 la oferta y un a\u00f1o despu\u00e9s ten\u00eda una participaci\u00f3n del 8% del mercado dom\u00e9stico. Seg\u00fan la empresa, un 20% de sus pasajeros son gente que vuela por primera vez.<\/p>\n

\"\"
Levanten la mano los que nunca viajaron en avi\u00f3n. Quiz\u00e1s no sea un m\u00e9todo estad\u00edstico muy ortodoxo, pero a Flybondi le sirvi\u00f3 para establecer que el 20% de sus pasajeros eran novatos (imagen Flybondi).<\/em><\/figcaption><\/figure>\n
\n

La otra caracter\u00edstica del mensaje inicial de Flybondi fueron las sonrisas. La empresa virtualmente llen\u00f3 las redes sociales de fotos de su gente, fundamentalmente j\u00f3venes, sonriendo, a veces con barbijo, con lo que construy\u00f3 una imagen simp\u00e1tica y descontracturada,<\/p>\n

\"\"
Las sonrisas de Flybondi.<\/em><\/figcaption><\/figure>\n
\n

Fue una ni\u00f1a mimada de autoridades del PRO que la malcriaron perdon\u00e1ndole todas sus informalidades. Despu\u00e9s vivi\u00f3 el asedio del kirchnerismo, que hizo de todo para hacerle la vida imposible. Lo m\u00e1s grave fueron los intentos por bloquear el uso de El Palomar, pero hubo otros ataques, pol\u00edticos y period\u00edsticos (ver El asedio a las lowcost (I)<\/a><\/em><\/strong> y (II)<\/a><\/em><\/strong>). En los \u00faltimos tiempos los funcionarios libertarios nuevamente le toleraron comportamientos deplorables cometidos sin ning\u00fan prop\u00f3sito de enmienda.<\/p>\n

Flybondi adopt\u00f3 el modelo de People Express: las tarifas m\u00e1s bajas del mercado con aviones viejos, publicidad muy barata (fundamentalmente de boca en boca), poco respeto por los horarios ni por los pasajeros y el crecimiento como objetivo b\u00e1sico.<\/p>\n

\"\"
Juli\u00e1n Cook, Sebasti\u00e1n Pereyra, Mauricio Sana y Paz Levisolo, los cuatro CEOs que tuvo Flybondi a lo largo de su historia.<\/em><\/figcaption><\/figure>\n
\n

La precariedad fue la constante de esta empresa. La flota, armada con aviones de ocasi\u00f3n, con muchos a\u00f1os a cuestas (el promedio rondaba los dieciocho) fallaba con frecuencia, y la capacidad propia de mantenimiento en el pa\u00eds era muy reducida (ver Flybondi (II): La realidad<\/a><\/em><\/strong>).<\/p>\n

Pero lo m\u00e1s grave fue que la ecuaci\u00f3n econ\u00f3mica, a pesar de que Flybondi tuvo buenas ventas, nunca funcion\u00f3. La empresa para llenar sus aviones necesitaba vender barato, pero as\u00ed no pod\u00eda pagar sus costos operativos. Es la historia eterna de la aviaci\u00f3n.<\/p>\n

Hubo muchos intentos de capitalizaci\u00f3n, se trat\u00f3 de cotizar en el NASDAQ, estuvo en venta sin que aparecieran interesados y finalmente se vendi\u00f3 al grupo COC Global Enterprise, que no supo qu\u00e9 hacer con ella. No es una trayectoria muy distinta de la de muchas aerol\u00edneas, locales y extranjeras.<\/p>\n

Para la historia de la aviaci\u00f3n argentina, Flybondi confirm\u00f3 la atracci\u00f3n er\u00f3tica de las tarifas y mostr\u00f3 una vez m\u00e1s la indefensi\u00f3n que tienen los pasajeros del sistema a\u00e9reo porque, si bien es cierto que ellos decidieron comprar sus boletos libremente, tambi\u00e9n es cierto que ninguna autoridad se ocup\u00f3 de defender a estos consumidores de lo que termin\u00f3 convirti\u00e9ndose en una estafa masiva a la luz del d\u00eda.<\/p>\n

Flybondi fue una experiencia necesaria en un pa\u00eds en el que la regulaci\u00f3n siempre estrangul\u00f3 lo que la propia empresa denomin\u00f3 como \u201cla libertad de volar\u201d, pero sus propias contradicciones la terminaron destruyendo.<\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Lleg\u00f3 la hora del r\u00e9quiem para la lowcost argentina. Despu\u00e9s de una larga y dolorosa enfermedad, Flybondi nos abandon\u00f3. Dej\u00f3 tirados a pasajeros, empleados y proveedores. Diez a\u00f1os de un relato de \u00e9xito que nunca fue tal. <\/p>\n","protected":false},"author":3,"featured_media":58841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[415,417],"class_list":["post-58837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transporte","tag-flybondi","tag-lowcosts"],"yoast_head":"\nFlybondi (2016-2026) - Gaceta Aeronautica<\/title>\n<meta name=\"description\" content=\"Despu\u00e9s de una larga y dolorosa enfermedad, Flybondi nos abandon\u00f3. 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