{"id":8510,"date":"2024-07-11T12:00:21","date_gmt":"2024-07-11T11:00:21","guid":{"rendered":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-102\/?p=8510"},"modified":"2024-07-12T13:34:00","modified_gmt":"2024-07-12T12:34:00","slug":"condor-feathers-a-graphical-story-of-aerolineas-argentinas-liveries","status":"publish","type":"post","link":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-102\/condor-feathers-a-graphical-story-of-aerolineas-argentinas-liveries\/","title":{"rendered":"“Condor feathers”: A visual history of Aerol\u00edneas Argentinas<\/b> and its colour schemes"},"content":{"rendered":"

This book is the unexpected result of the pandemic that hit our planet four years ago: Locked-up in our homes and conferencing via Internet, Javo Ruberto<\/strong> and I discussed the essentials of a book concept that is now complete and readers will soon be able to purchase via the Internet.<\/p>\n

After an rough table of contents was drafted in the first half of 2020, aviation artists Marcelo Morard<\/strong> and Pablo G\u00f3mez*<\/a><\/u><\/strong> joined the team and illustrations started flowing in earnest as historical research transited 70+ years of airline history, reviewed most of all known bibliography and scanned countless photographic collections and aircraft image data bases.<\/p>\n

\"Pre-history\"<\/a>
Chapter 1 in the book illustrates the liveries used by mixed-capital societies, ALFA, ZONDA, FAMA and Aeroposta, which preceded Argentine commercial aviation nationalization in the second half of the 1940s, with Aeroposta playing a leading role in Aerol\u00edneas Argentinas integration and first two liveries (photo: Canadair, circa 1946).<\/i><\/i><\/figcaption><\/figure>\n
\n

In addition to researching for visual evidence of liveries applied to most of the nearly 370 aircraft in Aerol\u00edneas Argentinas fleet, I committed myself to provide a backbone chronicle to explain the eight principal liveries<\/strong> in company history and the pre-historical color schemes<\/strong> used by the four mixed-capital airlines which merged into the national flag carrier in late 1949.<\/p>\n

Eight schemes, seven ages<\/strong><\/h3>\n

One of our earliest conclusions was that the color schemes have a near perfect correlation to company “management eras” and dominating trends in Argentine social, economical and political ages.<\/p>\n

\"Timeline\"<\/a>
The eight mainstream schemes and their historical time line, as illustrated in a draft visual synthesis of our project.<\/i><\/figcaption><\/figure>\n
\n

Two liveries were created during the first Peronista<\/em> government (“Preliminary”<\/strong> and “Foundational”<\/strong> schemes, inducted in 1950 and 1951), while the following one was adopted after the military coup that toppled Juan Per\u00f3n and survived through the so-called uncontrolled competition era (“Firmament Scheme”<\/strong>, 1957).<\/p>\n

Next came the results of two attempts to consolidate, modernize and organize the Argentine airline industry under ironclad military leadership (“Condor Double A”<\/strong>, 1965, and “Hockey Stick”<\/strong>, 1974), a process which restored market dominance and brought about technical evolution for the airline.<\/p>\n

\"Variations\"<\/a>
Variations and extrapolations to the eight mainstream schemes are illustrated throughout the book and include non-flying alternatives such as the livery applied to Boeing 737-200 LV-JTD after it landed at a commercial aviation exhibit in Gonnet’s amusement park, The Children Republic (photo: Carlos Ay, 02\/04\/2018).<\/i><\/figcaption><\/figure>\n
\n

Transiting from the XX to the XXI Century, new schemes accompanied two failed attempts to privatize the airline into Spanish and U.S. ownership by Iberia, American Airlines and later Marsans (“Neo-colonial”<\/strong>, 1990, and “Euro White”<\/strong>, 2001).<\/p>\n

Lastly, the current scheme has been the most visible emblem of Aerol\u00edneas Argentinas return to the national state, as decided and implemented during Cristina Fern\u00e1ndez’ neo-Peronista<\/em> administration (“Nac & Pop”<\/strong>, 2010).<\/p>\n

\"Kato<\/a>
Through exclusive and previously unpublished research, the book reveals the whole story behind the Ken Cato and Gonzalo Berro proposal to renovate corporate identity coinciding with the airline’s 50th anniversary and the turn of the century. The stockholders break up between Iberia and American Airlines caused the project to fall into oblivion after private and limited public testing had been performed (image: Grupo Berro).<\/i><\/figcaption><\/figure>\n
\n

In addition to the eight mainstream liveries, the book delves into all known eccentric schemes<\/strong> used in a variety of opportunities and several frustrated projects<\/strong> unearthed or documented in a solid way, naturally excluding those sorted in my earlier Gaceta Aeron\u00e1utica report “AR or AR not\u201d these Aerol\u00edneas Argentinas\u2019 liveries?”<\/a><\/strong><\/span>.<\/p>\n

Main course<\/strong><\/h3>\n

Closing the book, the last two chapters attempt to classify and document the historical evolution of company livery components (from colors to typographies, from cheatlines to aircraft names, etc.) and provide an extensive fleet list cross-referencing individual types and registrations to their names, schemes and noteworthy details.<\/p>\n

\"Special<\/a>
The book delves into a variety of detail markings used occasionally by Aerol\u00edneas Argentinas aircraft, such as the Vatican’s cote of arms worn by a Boeing 747-200 when Pope John Paul II arrived in Argentina on 06\/12\/1982 (video capture from Argentine Public Television).<\/i><\/figcaption><\/figure>\n
\n

The main course, however, is art work provided by my fellow partners, Javier, Pablo and Marcelo, who contributed a huge selection of profile views and graphical details to illustrate the book’s thirteen chapters.<\/p>\n

Each artist exhibits his particular touch and style while the entire book is harmonically arranged to provide a fluid reading experience illustrating the evolution of Aerol\u00edneas Argentinas aircraft’ visual identity and the company’s historical chronicle.<\/p>\n

\"Front<\/a>
Special rendering of the book’s front cover design, highlighting Douglas DC-6 LV-ADU “Eva Per\u00f3n”, one of the international flagships in Aerol\u00edneas Argentinas foundational fleet.<\/i><\/figcaption><\/figure>\n
\n

The product is designed in A4 format (210 x 297 mm), fills little over 100 pages and will be printed in color on high quality paper to better convey the company’s livery visual story.<\/p>\n

While the first edition will be published by lulu.com<\/strong><\/span><\/a>, an international on-demand printer who will be selling it on-line to international customers, conventional printers, publishers and distributors are being evaluated to produce a second edition that will be sold within Argentina.<\/p>\n

\n

[*]<\/a> Pablo regrettably abandoned the team in mid-2022, but generously allowed us to go on employing his designs to complete the project.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a recently released title, aviation artists Marcelo Morard<\/strong> and Javier Ruberto<\/strong> propose an illustrated history of Aerol\u00edneas Argentinas aircraft liveries, from company pre-history in the late 1940s to the present day. Co-author and Gaceta Aeron\u00e1utica senior correspondent, Carlos Ay<\/strong>, provides a peek preview to this innovative project.<\/p>\n","protected":false},"author":2,"featured_media":10110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9,16],"tags":[31,117,89,118,119,129,130,76,131,120,121,139,133,134,135,127,128,122,123,136,132,137,138],"class_list":["post-8510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transport","category-media","tag-aerolineas-argentinas","tag-airbus-a310","tag-airbus-a320","tag-airbus-a330","tag-airbus-a340","tag-avro-748-derivatives","tag-beech-18-derivatives","tag-boeing-707","tag-boeing-727","tag-boeing-737","tag-boeing-747-jumbo-jet","tag-caravelle","tag-convair-240","tag-de-havilland-comet","tag-douglas-dc-3","tag-douglas-dc-4","tag-douglas-dc-6","tag-douglas-dc-9-derivates","tag-embraer-190","tag-fokker-f-28","tag-jetstream","tag-namcs-ys-11","tag-shorts-sandringham"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gacetaeronautica.com\/gaceta\/wp-102\/wp-content\/uploads\/3024\/04\/Front-cover-final_edited.jpg?fit=1024%2C457&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p1JKRl-2dg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8160,"url":"https:\/\/www.gacetaeronautica.com\/gaceta\/wp-102\/ar-or-ar-not-these-aerolineas-argentinas-liveries\/","url_meta":{"origin":8510,"position":0},"title":"“AR or AR not” these Aerol\u00edneas Argentinas’ liveries?","author":"Carlos Ay","date":"Monday 15 May 2023","format":false,"excerpt":"Incredible as it may seem, Argentine national carrier Aerol\u00edneas Argentinas corporate identity and aircraft liveries have been the subject of an interesting number of creative projects proposed by independent graphic, brand artists and talented enthusiasts. 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